Makeup Trends and Necessities We’re Loving this Season

2019 was the year for makeup experiments and fast, playful trends popping up on social media, and 2020 is looking to be equally interesting. The SS20 trends that we witnessed on the pre-lockdown runways and red carpets were all about fresh, glowing skin, and this look will certainly not be going anywhere, any time soon. Natural and organic beauty brands are continuing to pop up across the Nordics and beyond, and we have set our eyes on some wonderful makeup-skincare hybrids that promote healthy as glowing skin and hair.


Nordic Beauty

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Hybrid Foundation Dreams with Korento

The best ‘no makeup’ makeup look is achieved by treating your skin with products that are most suitable to your skin type (for some tips, have a look at our skincare guide). We’re all about makeup products that are not only beautifying, but have some nourishing properties too. To achieve an effortless, dewy makeup look, prep your skin with an oil before applying foundation – it will make your foundation easier to apply and your products easier to blend.

If you have oily skin, or don’t want to go all in with an oil, apply the face oil only to the highest points of your face, to get that light reflecting effect. Another trick is to mix your oil with a cream highlighter, or choose an oil-based foundation, such as the Serum Foundation from Finnish natural brand Korento Cosmetics. This alluringly lightweight foundation is enriched with organic berry extracts and gives the perfect healthy glow. It will also even out your skin tone and leave you with a lovely, youthful finish, while intensely hydrating and nourishing your skin at the same time!

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Achieve Glowing Skin with Kjær Weis

A healthy, flushed and blended glow of blusher is best achieved with layering, and the easiest way to do this is with a cream blush. Here we’re turning to the queen of cream blushes, Danish makeup artist Kirsten Kjær Weis and the founder of namesake cosmetics brand Kjær Weis.

Kjær Weis introduced a new addition to their beloved and easy to use cheek products; the new, luxurious Flush and Glow Duo compact which holds the brand’s best-selling, buildable cream blushers and, depending on the colour, a complementing cream bronzer or cream highlighter. The on-the-go Flush and Glow compact comes in four different shades, providing you with an easy product you can use to create a natural, fresh-faced look wherever you are.

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Luminous Flush’ is a combination of a neutral rosy blush, suitable for many skin colours and is complimented by a bronzer with a reddish undertone. ‘Sunlit Glow’ comes with warm, coral toned blush suitable if your skin has neutral or golden undertones, and a gold bronzer that will goes best with cooler undertones. The ‘Inner Light’ duo contains a warm, amber blush that balances redness-prone cheeks, and a cool, pearly highlighter to go with it, while the ‘Vibrant Ray’ set comes with a deep, coral blush, which is an ideal shade for medium to dark olive skin, and a beautiful, soft gold highlighter.

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Get Juicy Lips with Comme Deux

When it comes to lips, a glossy, light pink lip is a huge trend right now, and is easier to pull of than a crisp red look. Juicy lips are best on their own, styled with feathered eyebrows and all natural eye makeup, and of course, dewy skin! Stained, matte lips and an almost black shade of purple are also trends you could try. There’s so much choice!

For spring and summer, we’re thrilled about the Danish beauty brand Comme Deux’s new deliciously coloured lip oils! More than a tinted lip gloss, this nourishing lip product is packed with vitamins, protective squalane and natural oils (such as the prickly pear – a powerful, luxurious skincare ingredient loaded with vitamins, minerals and fatty acids). Lipsync comes in an ultra pigment-rich formula that will keep your lips smooth and hydrated all day!

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Co-created with their customers, the Lipsync products come in four delicious sheer tints: ‘Red’ is a luscious, crisp tint that gives you a little flirty touch, ‘Berry’ is a cool tint for this season’s trendy purple look, ‘Peach’ is a fresh, sweet tone to brighten up a neutral look, and ‘Rose’ this is the go-to pink that goes with any makeup look! Which lip caring #Lipsync will be your choice?

and beyond

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Twiggy Lashes with Elate Cosmetics 

When it comes to lashes, the big, fake butterfly wings are slowly disappearing and are being replaced with a more natural look, with an emphasis on the lower lashes – think minimalistic Twiggy.

Elate Cosmetics is a natural cosmetics brand from Canada, intriguing us with their packaging made out of ethically sourced, compostable bamboo. Providing clean beauty enthusiasts with a range of different makeup necessities, they’ve created a staple mascara for sensitive eyes, that is also water and sweat resistant – which is ideal for those of us living in the Nordics and facing all kinds of weather on a daily basis. Elate’s Essential Mascara hugs each lash individually, providing you with plumping and lengthening benefits for the perfect Nordic Twiggy look!

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Artsy Eyes with Glossier Play

When it comes to eye makeup, you can get playful and experimental with colours and styles, because anything goes these days! Whether you’re going for a white liner, a bright colour in the inner corner of your eyes, pops of blue, or a smudging of pastel purple all over the lid, this eye makeup trend is all about being playful and creating exaggerated shapes.

The perfect choice for playing around and trying out shapes is of course Glossier. Their Play Colorslide pencils were launched last spring, and are still providing us with the easiest pop of colour to apply to your lid, and they can also be easily smudged for a soft effect. The pencils come in 14 highly-pigmented shades that slide on effortlessly, making it extremely easy for you to experiment with, we’re here for the fun this summer!

So, what makeup trends are you going to try out this season?

Featured image – Photography: Egle Ellerman, Hair and Makeup: Natalia Slowik, Model: Maria Ommedal, Photography Assistant: Kristina Dabasinskaite


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