Mariam Shakrchi 18/10/2020 Mariam Shakrchi 18/10/2020

Four Reasons’ ‘No Nothing’ Range is the Eco-Friendly Haircare Your Hair Needs

Protecting your skin and the environment is Fours Reasons sole mission when it comes to creating their haircare products.

Mira Luhtala 16/09/2020 Mira Luhtala 16/09/2020

Introducing: The Nordic Natural Beauty Award Nominees

We’re introducing some of our favourite Nordic Natural Beauty Awards nominees, and an all star judging panel!

Sophie Brown 02/09/2020 Sophie Brown 02/09/2020

Our Favourite: Helsinki Fashion Week SS20 Designers

We’ve rounded up our favourite collections from this seasons’ Helsinki Fashion Week, where designers had the opportunity to envision their brands in a 3D digital world, where anything is possible.

Sophie Brown 31/08/2020 Sophie Brown 31/08/2020

Helsinki Fashion Week Goes 100% Digital

Helsinki Fashion Week, went completely digital in order to tackle the unsustainable world. So, what does a 100% digital fashion week look like?

Sophia Groves 27/08/2020 Sophia Groves 27/08/2020

SFW SS21 – DIEMONDE: A Beacon of Prosperity in Sweden’s Immigrant World

DIEMONDE’s ‘Made in Sweden’ tagline is both a reference to their clothes, the brand’s immigrant founder and staff, and the community they support.

Sophie Brown 27/08/2020 Sophie Brown 27/08/2020

SFW SS21 – ATP Atelier: A True Family of Modern Minimalism

ATP Atelier called upon their team members for their SS21 campaign, and we love the joy and simplicity of it all – teamwork makes the dream work!