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NSM Beauty News: Spring 2021
The slowly arriving spring is waking up nature, and as it seems, the beauty industry too! There’s been plenty of alluring launches and renewals, so here’s my pick of the best new launches from the big players and some very promising newcomers.
ROKUA Launches Two New Products After Increased Consumer Demand
ROKUA’s founder is more often than not found on the sales floor discussing with customers about what they’re looking for in their skincare routine and the performance of their products. Successfully making their way into mens’ bathroom cabinets, ROKUAs aapproachable, simple skincare work seamlessly with their customers daily routine. The brand’s new products are an extension of their current line, adding more of their eco-certified products to your daily routine.
The new Body Wash is infused with spruce bud extract and a refreshing hint of menthol, and the After Shave Serum, a highly anticipated launch, contains calming plantago leaf extract, as well as ROKUA’s signature ingredients: antioxidant rich, blackcurrant seed oil and brightening, spruce bud extract.
LAST Skincare is Embracing Graceful Ageing with Neurocosmetics
Stress is a major factor causing premature ageing (along with UV rays and pollution), so there’s a high demand for products that’ll not only work efficiently to keep up with our fast paced lives, but also help us escape from everyday stressors. Sound impossible? Meet neurocosmetics.
Neurocosmetics is based on the impact ingredients and scents have on our mood and emotions – a holistic beauty experience that influences our mental wellbeing. LAST Skincare is a promising newcomer in the beauty scene, combining the best of Eastern and Westestern beauty, by capturing the essence of aromatherapy, auyrveda and scientific research.
Their signature product, the Skin Repair Serum, is a two-phase formulation, developed to heal microdamages, and stimulate the production of collagen and elastine, to moisturize and strengthen your skin. This serum comes with a mind-soothing scent, which is actually an important part of the serum itself – working as a stress-relief step in your evening beauty routine, and is packed with anti-inflammatory boswelia; redness reducing jojoba seed oil; oil-soluable vitamin C (aborbs better into the skin), and legendary rose hip fruit oil. What a combo!
Sapienic Takes Skinmalism One Step Further
Sapienic is a newcomer on the Nordic market challenging the cosmetics industry by taking skinmalism to the next level. The concept is simple – treat your skin like our ancestors did millions of years back. We face major imbalances in skin as a reaction to our habit of overly cleansing our faces and thus disturbing our skins microbiome.
Their products are developed to rebalance and support your skin’s natural functions with pre and probiotics. One of the most thrilling products in their line is Sapienic Boost, a booster infused with plant prebiotic Sapienic Acid – an active fatty acid previously only found in human skin. Prebiotics are an important part of keeping healthy skin and the future of skincare, as they nourishing the diversity of our skin’s microbiome!
Korentos Launches New Look and Sustainable Packaging
Finnish makeup brand Korento, by Flow Cosmetics, have updated their look and their packaging to a sustainable alternative!
All of their powders and cream products now come in recyclable cardboard boxes and the liquids come in glass bottles, and they have added recycling instructions for all of their products on their webshop. Another great, waste-saving initiative, is the ability for your to order samples of their products, incase you’re unsure of what’s right for you.
Augustinus Bader’s New Rich Cream – A Classic Reinterpreted
The very much talked about Augustinus Bader’s Rich Cream launched this spring in a NEW edition – the new formulation comes with a hint of calming and moisturizing primerose oil, squalene and hyalyronic acid, and the very interesting patented TFC8® technology. The Trigger Factor Complex contains amino acids, vitamins and molecules that mimic the ones naturally found in our skin, helping the absorption of nutrients and boosting cellular renewal.
The cream will leave your skin supple, moisturized, and glowing, and is perfect for keeping you protected from the harsh Nordic climate, where your skin’s moisture is constantly challenged.
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