Moonlight Grapes from Georg Jensen

Georg Jensen has long been synonymous with Scandinavian elegance. From home decor to dinnerware, to jewelry, this iconic brand’s creations are tailored to sophisticated and timeless living. Their recent SS21 collection is no different. An extension of their classic Moonlight Grapes collection, these new designs are absolutely gorgeous. In the sense that Georg Jensen’s pieces are versatile, this covetable collection is an elegant echo of prior Georg Jensen designs: “Inspired by the silver Grape bowl designed by Georg Jensen in 1918 – now considered an iconic Art Nouveau masterpiece – the Moonlight Grapes collection abstracted the original grape motif to create a fresh, contemporary line.”

The beauty of Moonlight Grapes lies in its classic simplicity and its ability to suit a variety of individuals with varying lifestyles. And while the collection is titled ‘Moonlight Grapes’, the pieces flow elegantly and make the transition from day to night easy. The campaign launched with a short film, showcasing the jewellery through the course of the day, from dawn to dusk. It highlighted how these pieces can be worn at any time and for any occasion. The end result is a collection that plays with geometric shapes and physics. It’s the perfect balance of modern and classic, light and heavy.

There are statement earrings and pendant necklaces which align with the brand’s classic, graceful designs, while ear cuffs represent a more modern touch. Any of the pieces in the Moonlight Grapes collection effortlessly add a chic twist to a daytime outfit but can also easily be worn into the night and paired with an LBD. The pieces play well with each other, mixing and matching rings with necklaces and bangles… capturing the eye to create a cohesive yet striking look. There is nothing better than modern renderings of classical pieces, and that’s just what makes these new pieces so alluring. They forge the divide between past and present, representing something quintessential with an updated and contemporary twist.

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More Danish jewellery, from Sigrun, here…