Nomi Make Online Shopping Easy with the Help of Their AI Style Tool

Finnish company NOMI, is bringing a fresh breeze to online shopping with machine learning! By recognising your personal style through the answers you provide, the platform curates a selection of items from a range of online stores including NA-KD, Nelly, ASOS and NET-A-PORTER, to provide you with your own personalised online store. NOMI makes never ending browsing a thing of the past, and dare we say, they’ve made online shopping hassle-free.

We teased you with NOMI’s concept last year, but now the service is finally live, and you can take your style quiz to begin your smooth shopping experience – finally we’re able to cut out the stress and the hours it can take to find items that suit you and your wardrobe needs! Our Fashion Editor Mist and I took the style quiz to compare our personal online stores and see if they matched our styles. Can you recognise our styles by looking at our personal online stores?

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I can definitely recognise my self in the suggestions they provided for dresses (my shop is the one on the right), but otherwise, it was quite vague. But, I did put in quite a broad selection of inspiration while taking the quiz, and as it is AI-based, I would suggest being more specific with your choices, as you are teaching the machine about your style. On the other hand, and added benefit to the machine learning aspect of the tool is that, if you want to find new items or emulate a particular trend, it is the perfect place to experiment, as your shop will be full of exciting new suggestions.

Go ahead and create your own online store, and tell us what you think!


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