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Swedish Model Roger Dupé Launches His Own Skincare Brand
One of Sweden’s top models, Roger Dupé, has launched his own skincare brand and I think it’s exactly what the skincare industry needs right now. With the ongoing conversations around inclusivity and diversity, we embrace brands that create caring products for everyone!
The skincare line is made with people of colour in mind, focusing on conditions commonly found among darker skin tones, while still being suitable for all. With roots in West Africa, the Scandinavian lifestyle brand combines the best from nature and science, to create safe and ethical products with proven results. Meeting modern standards, all Melyon products are paraben-free, vegan, have created new ecological damage and have not been tested on animals. Win.
“Meylon is sprung from my West African roots and traditions. In Togo and Ghana, where my parents are from, skincare is a form of self-love and something people have been doing for generations. Taking care of your skin is more than a daily routine and silky-soft-skin is seen as an affordable status symbol.”
The brand’s founder, Roger Dupé, wants to focus on telling authentic stories through a line of skincare products developed for people who deviate from today’s norms. Melyon aims to contribute to more progressive beauty standards, and in the long run work, for a society where beauty is perceived through diversity, as it should be.
The first collection of products contain all you need for a simple go-to skincare routine suitable for all skin types: a day cream, night cream, detox serum and last but not least, a milk cleanser – all in minimal yet statement packaging.
“What I wanted to create with Melyon is a brand that has a strong identity through our products and with a modern Swedish design. I want people to be proud to own Melyon products and feel like it was made specifically for them while trying to get away from the standards in the industry. The primary goal was to translate an idea of beauty that anyone can adopt and feel included with products that do not seem inaccessible to them. My goal is to offer a relevant product in our time while respecting the environment.”
Day Cream: This rich moisturiser is filled with antioxidants and vitamin E to protect your skin from free radicals and pollution. It reduces the appearance of pores and shiny spots and will leave your skin with a silky, matt finish.
Night Cream: Rich with peptides and vitamin A, this hydrating cream is perfect for repairing your skin and increasing collagen production by removing dead cells and helping with the production of new ones, resulting in radiant and healthy-looking skin.
Detox Serum: This carefully developed detoxing serum boosts the effect of the Melyon day or night cream. It visibly firms and plumps your skin, resulting in a smooth and evenly toned complexion.
Milk Cleanser: Eliminating impurities effectively without irritation is key for a good cleanser. It soothes and reduces redness – leaving your skin fresh and with a natural glow provided by the ginger root extract.
Prices range from 200 – 550 SEK/20 – 55 EUR, are available to buy online and worldwide shipping is available. We’re excited to see Melyon take off, as the brand’s simplicity and ethos speak volumes!