Tag swedish

In Conversation: Moa Herngren, Creator of ‘Bonus Family’

Following the fall-out of two divorces, and the subsequent merging of families, Bonus Family (Bonusfamiljen) is the closest Sweden has come to a soap opera. It ran for three series and

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How to Celebrate Swedish Midsummer

Now a celebration of holidays, Midsummer celebrations were traditionally held to welcome a season of fertility.  Today, Midsummer is a festival so large it rivals Christmas. The streets of Stockholm

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FWSthlm AW19: Selam Fessahaye – Power, Romance and So Much Glam

Selam Fessahaye’s AW19 show has stolen my heart, and left me speechless! Originating as a stylist and costume designer, her collection last season embraced a romantic feeling through tulle, sheer fabrics,

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Interview | Fashion brand Deadwood

Deadwood, the Swedish slow fashion brand, celebrates five years of 100% recycled leather jackets! During these five years Deadwood has amazed the north and grown from a relatively unknown brand to an

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EYTYS Crushes Norms with Exciting ‘Magaluf!’ Campaign

EYTYS have always created provocative and exciting campaigns, but their latest ‘Magaluf!’, might just be their best! Teaming up with photographer Kristin-Lee Moolman and stylist Ib Kamara, the campaign plays

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H&M Teases New Lifestyle Brand ‘Arket’

‘Style beyond trend’ is how Swedish fashion giants H&M are pitching their new brand Arket. ‘Arket’ means ‘sheet of paper’ in Swedish. “It both relates to our origin in the Nordic

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SPF? Why It’s Important to Lather Up!

One of most important things that you can put on your skin is a proper SPF. Aside from protecting your skin against pre-mature ageing, it blocks your skin from absorbing

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Monki Makeup: Top 5 Favourites

Stylish Swedish clothing brand Monki released their brand new makeup line this past March. From sophisticated neutrals, to fun experimental colours and products, Monki Makeup is a must try! Here

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Rodarte x & Other Stories collection

The anticipated collaboration between the high end California based brand Rodarte with the Swedish high street favourite & Other Stories is finally here.  The two talents behind this LA brand, sisters

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Achtung Graphic Designers: Mockups To Take Your Designs To The Next Level

There are no shortcuts when it comes to creating authentic designs, but what if there was a way to save time on putting it all together in a presentation? Whether

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