Tag h&m

Interview: Nordsurf founder Camilo Blomqvist

Swedish surfers use the Nordic waves to their disposal and spreading stoke in ice cold temperatures is all part of the experience. Spending countless hours reading weather forecasts and exploring hidden

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H&M Design Award: Ximon Lee – Fashion Week in Stockholm

Winner of the H&M Design Award this year was Ximon Lee. He is the first menswear designer to win the prestigious award. The innovative collection is refreshing and avant garde.

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Trend: Orange is the new black

What is the most important colour this season? Pantone says it’s ‘radiant orchid’, but if we read the runways right, orange is the new black this time. Orange reigned on

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Alexander Wang x H&M

Today H&M revealed that their latest design collaboration would be with the talented and amazing Alexander Wang.  The collection will be released  in 250 H&M stores all over the world as

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HM Studio: AW 14 READY-TO-WEAR H&M Collection

The Swedish mega-brand H&M showed the H&M Studio, the name of their season based collections, fall/winter 14 collection at the Grand Palais during Paris Fashion Week. While thinking of H&M

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Beyoncé as Mrs. Carter H&M

In couple of days (depending on your location), you can officially buy the summer collection H&M Beyoncé as Mrs. Carter. The collaboration is a refreshing one, and especially because the

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Trend: Cut Out

Summer is almost here, so prepare your wardrobe according to the runway trends. The hot summer seasons are all about showing more skin. Seductive or exposed, it is all up

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Pure White

Enjoy the pure minimalism of monochrome and style your outfit with simple, yet sophisticated white garments. An outfit full of clean lines has an elegant outcome. “All white” trend has

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Don’t let fashion go to waste

We like H&M’s new initiative “Don’t let fashion go to waste“. You can bring any of your old, used, torn up, out of style or never worn clothes, from any

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