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Tag h&m

H&M Teases New Lifestyle Brand ‘Arket’

‘Style beyond trend’ is how Swedish fashion giants H&M are pitching their new brand Arket. ‘Arket’ means ‘sheet of paper’ in Swedish. “It both relates to our origin in the Nordic

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Zara Larsson designs for H&M

This spring, Zara Larsson is releasing her hotly-anticipated and long-awaited ‘So Good’ album – and a collection designed with H&M. H&M continues its commitment to supporting and empowering music talent

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Cut Your Beauty Routine in Half With These Beauty Products

H&M-Relaxing All over oil As you all know I’m beyond obsessed with H&M Beauty. As a Beauty Editor, I try products all the time, and there is not much that

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The Weeknd Loves Sweden

If you haven’t already heard – The Weeknd has announced that he’s starring in the new H&M spring/summer 2017 campaign. The pop and R&B superstar Abel Tesfaye, also known as

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Your Perfect Match: Red lipstick

Red, red and red again… The color I’ve been afraid of for many years, is now my best friend. I used to run away from red lipstick because I thought

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H&M x Kenzo – Jungle Fever

Since H&M announced that Kenzo is their new collaborative designer we’ve all been longing to see what the high-end brand will create, and the day the lookbook dropped was a

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H&M x KENZO Collaboration

It’s official! Swedish H&M has finally announced that its next designer collaboration will be with the French brand Kenzo. The collaboration will be released on November 3rd, this year. Kenzo

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The Best Men’s Overcoats Available Now

Any man’s wardrobe is not complete without a good overcoat and with winter well and truly on the way there’s no better time to check out some pieces that will

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Fast Fashion + Sustainability = True

Finally sustainability is becoming trendy! Sustainable fashion is making an entry in the high street stores’ many collections. Swedish clothing chains H&M and Gina Tricot are showing the way for

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Interview: Nordsurf founder Camilo Blomqvist

Swedish surfers use the Nordic waves to their disposal and spreading stoke in ice cold temperatures is all part of the experience. Spending countless hours reading weather forecasts and exploring hidden

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