Tag AW17

Dailyroutine – Edge, Edge, Edge

Dailyroutine has stuck to their values in this collection, standing up for what you believe in, rebelling against the norm and challenging generalisations. We saw a variety of darker shades

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4 Swedish Designers to Watch in 2017

Swedish Fashion Talents is a yearly competition where up- and coming designers get a chance to showcase their creativity, uniqueness and their take on the industry to the fashion police

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Ida Sjöstedt – Belladonna Elegance

Ida Sjöstedt is always a favourite to watch for every season at Stockholm Fashion Week and this season certainly did not disappoint. Sjöstedt has a great talent in expressing a meaning

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Hunkydory – Feels a Bit Better the Day After

Hunkydory showed their AW17 collection during the first day of Fashion Week Stockholm. My first thought was, is this the cool girl in high school?  Okay, so my interpretation of the collection

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Naim Josefi – Military Glamour and Midnight Elegance

This was Naim Josefi’s first time showing on the Fashion Week in Stockholm runway, after winning Project Runway Sweden in 2012 and what a way to make your debut! Not

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Busnel – Not My Cup of Tea

During the first day of Fashion Week in Stockholm, Busnel showed their AW17 collection and my first thought was “this is something my mom would love – but I don’t.” … Well, maybe

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Lazoschmidl – Oozing Sex

I have said it before, and unfortunately, I have to say it again: I had high hopes for Lazoschmidl but I’m left unconvinced. I won’t give up just yet, though, I

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Emelie Janrell – Mix of Medieval and Mermaids

Emelie Janrell presented for the first time at Fashion Week in Stockholm. We didn’t know what to expect, because to be honest we didn’t really bother to do our homework.

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2016 turning 2017

A new year is just around the corner and, well, didn’t it arrive faster than usual this year? However, with one day to go until New Year’s Eve, it is

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