The Swedish fashion empire H&M are not stepping their first steps when it comes to publicity. The new “Rock N’ Roll Mansion” collection features Georgia May Jagger, the daughter of
Swedish supermodel Frida Gustavson was among numerous celebrities attending the annual amfAR Gala in New York City on the 6th of February. In addition to raising money for the foundation‘s
On the third day at the Mercedes Benz Stockholm Fashion Week some very promising F/W 2013 collections were presented. One of them was the new collection of the designer duo
Are you getting excited for H&M’s new fashion brand & Other Stories? This spring & Other Stories will launch its stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm.
They say that no outfit is complete without accessories! Malinda Damgaard was the winner of the Accessory Designer of the year at the Elle – Galan 2013 last Friday. She
The Swedish Elle Style awards were held last Friday at Grand Hotel in Stockholm. The event is the biggest fashion-party in Sweden and on the guest list are all of Sweden’s
The Swedish ELLE magazine will present their ELLE Style Awards for the 16th time this upcoming week. It will be interesting to see who will receive the Designer of the year prize!
The winter isn’t over and we have started thinking about spring… Tiger of Sweden‘s women SS13 collection is both playful and soft and masculine at the same time. The pieces
We did an interview with Anna-Karin Karlsson in our first issue. Her sunglasses have been very popular among the stars. Her shades are seriously cool! Here you can see Rihanna,
Monki´s Imagine Me collection is just like a dream come true, and a very sweet colourful one too! Shop the collection on Monki´s webpage : www.monki.com and check out the