Category Swedish

XV Atelier Go Scouting for Fall

The Explorer Collection, XV Atelier’s latest, is accessibly original. Its’ characteristic costumes, inspired by the scout movement, effortlessly conjure up both a feeling of social solidarity and harmony with the

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Say Bye Bye to Drugs – Working Out is the New High

The Swedish sportswear brand Björn Borg opened a revolutionary pop-up store in Amsterdam where people could swap drugs for clothing. Pardon? I hear you say. Stick with us, all will make

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ASKETS Understands Knitwear and Conscious Production

Focusing on the basics of clothing, ASKET is simple but necessary. Building on the foundations of quality, craftsmanship, appreciation and need, they know that every wardrobe is incomplete without a

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Happy Socks X Stutterheim – Styling Your Rainy Days

The current Nordic weather report poses a considerable wardrobe fashion challenge this summer season, with rainy showers, high humidity and scorching temperatures, but who says you still can’t look the

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FWSthlm SS19: Soft Goat – Versatile and Sustainable

SS19 is the largest collection to date shown by Soft Goat and it is a beautiful display of the versatility of cashmere. Being quite a timeless material, cashmere transcends seasons, but

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In Conversation: Rachel Koo, Author of ‘The Little Swedish Kitchen’

After graduating from St Martin’s College of Art and Design, Rachel Khoo studied pâtisserie in Paris, obtaining a diploma from Le Cordon Bleu in 2006. Her writing breakthrough, The Little Paris

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Martinsson King – A Breath of Fresh Air for Hair

Martinsson King is a new Swedish hair care brand created by international hairstylist David Glover and Anders Sjöstedt. With a focus on the modern customer and the planet, they have established

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TID Launch New Artist Watch Canvas 002

Last Summer, TID Watches launched the first watch in their artist collaboration series ‘Canvas’. This summer they’re releasing Canvas 002, a beautiful knitted band by renowned Swedish designer Clara von

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WEEKDAY Launch a Rainbow of Colours and Love for Pride

Raise Your Voice! Raise Your Flag! It’s Pride Time! Motivated by inclusion and creativity, WEEKDAY have launched their Rainbow Collection, a limited edition fundraising campaign and clothing collection created to

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Interview: Talking Time with Ola of TID Watches

TID watches are constantly producing timepieces that are innovative and attractive, pushing the boundaries and never compromising on the details. Ola E. Bernestål set up the company in 2012 with Petrus

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