Category Swedish

The Cords & Co.

There’s a new brand around – The Cords & Co. Founded by Mikael Söderlindh and Viktor Tell, who also are the founders of Happy Socks.  The Cords will create garments entirely

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L’Homme Rouge – The Brand of the Year

To pursue your passion and follow your heart is what the name of the brand L’homme Rouge – The Red Man – means. That is exactly what the founders claim

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Wall of Art

Wall of Art is a new digital platform where passion for art and interior meets in a curated collection of posters for your own unique picture wall. The unique art

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New Interior Brand to Watch: Apartment Stories

We all know that Sweden is one of the best countries for high-quality design and cool stylish people. Apartment Stories is just a confirmation of what people say. If you’re

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New Swedish Fashion Brand ELISE – Body Rights Statements

“I dream of the day when every newborn child is welcome. When men and women are equal and sexuality is an expression of intimacy joy and tenderness.” Those were the

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This is Lilou et Loïc and Their New Fragrance

Lilou et Loïc is a British brand with Scandinavian sensibility, created by the Scandinavian friends – Swedish Malin Wright and Icelandic Aldis Firman. Lilou et Loïc is a result of

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IKEA x Virgil Abloh and Ben Gorham

During IKEA’s Democratic Design Day, IKEA announced that they will work alongside fashion designer Virgil Abloh, founder of the cool kid’s favorite label Off White. They also presented their collaboration

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Ida Klamborn AW17 Campaign

IDA KLAMBORN AW17 campaign is finally here! The Ida Klamborn AW17 campaign is fronted by Gun Linqvist, an intelligent, opinionated, charismatic and hot lady of 77 years. She is the

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The ICONS by Brothers

The Swedish retail brand Brothers is celebrating 25 years of business. The brand provides the Scandinavian man with everything he needs for a complete wardrobe. To celebrate their birthday the

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Handbag Line by Byredo

Everyone’s fave Swedish fragrance brand BYREDO is about to launch their first handbag line, how exciting?!?! BYREDO’s collection will include 54 handbags, six wallets, three clutch bags and a credit

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