Category Swedish

d.brand X FRIENDS: A Sustainable Shopping and Lifestyle Hub

Over the last few years, there has been a swathe of new cultural hubs springing up around the Nordic borders and d.brand x FRIENDS is definitely one to be shouting

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Bågar & Glas and Garrett Leight Launch Mr. Leight in Scandinavia

Bågar & Glas is Stockholm’s largest independent optician with stores in Gamla Stan and Norrmalm, and to celebrate the carefully completed renovation of their Gamla Stan store, they invited one

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Filippa K Celebrates 25 Years with New Denim Collection

In 1993 the Swedish brand Filippa K launched their debut collection, including a pair of stretch jeans that quickly became a must-have item. This year, marks the 25th anniversary for

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Totême Gets Physical in Stockholm

Totême see fashion as “wearable art”. Pieces of clothing, the Swedish fashion brand say, can have the power to support and reflect the complexity of the modern world. Founders Johan,

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Gina Tricot’s New Futuristic Fashion Utopia

Gina Tricot is a Swedish fashion brand offering exciting and feminine designs for women all around the world! With a fashion-forward presence and an overall Scandi vibe, they recently opened

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The Black Edition – TID Watches Latest Design is Beautifully Dark

All over, matte black. Black on black. Soft leather. What more could you want? TID watches have done it again. They have made a watch that is not only simple

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XV Atelier Go Scouting for Fall

The Explorer Collection, XV Atelier’s latest, is accessibly original. Its’ characteristic costumes, inspired by the scout movement, effortlessly conjure up both a feeling of social solidarity and harmony with the

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Say Bye Bye to Drugs – Working Out is the New High

The Swedish sportswear brand Björn Borg opened a revolutionary pop-up store in Amsterdam where people could swap drugs for clothing. Pardon? I hear you say. Stick with us, all will make

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ASKETS Understands Knitwear and Conscious Production

Focusing on the basics of clothing, ASKET is simple but necessary. Building on the foundations of quality, craftsmanship, appreciation and need, they know that every wardrobe is incomplete without a

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Happy Socks X Stutterheim – Styling Your Rainy Days

The current Nordic weather report poses a considerable wardrobe fashion challenge this summer season, with rainy showers, high humidity and scorching temperatures, but who says you still can’t look the

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