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Category Swedish

Björn Borg Plays a Game of Tennis Across the US/Mexican Border – What Will Trump Think?

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border. The initiative, named Borg Open –

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The Innovative Swedish Designer That Designs for Wheelchair Users

Swedish designer Louise Linderoth recently graduated from The Swedish School of Textiles. Graduate collections are always intriguing. There’s often an innovative and daring attitude that permeates the aesthetics of new

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Nordic Music Festivals in Astounding Locations

Festival season is in full swing, and, as you probably know by now, we love music and we’ve already been out moonwalking and doing the “running man” at  Iceland’s Secret Solstice.

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Stockholm Outfit Inspiration – Classic Meets Street

No matter in what area of Stockholm you’re in, it is always safe to choose between a more street/hip-hop style or a more classic one. But can we combine these

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TID Watches Create a Colourful Modular Timepiece for Summer

Back in April this year, Swedish watchmakers TID Watches (‘tid’ being the Swedish word for ‘time’) announced the beginning of their collaborative series of watches. Canvas 001 was a reinvention

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Swedish Gymnast William Broman in Unusual Photo Study by Asket

Swedish brand Asket was launched through a Kickstarter campaign in 2015. They focus on bringing essentials back to basic, cutting away unnecessary fuss and elements that fleeting trends and fast fashion have

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The 78-Year-Old Model that Slays Acne Studios’ Resort 2018 Lookbook

Acne Studios teamed up with the German supermodel Verushka von Lehndroff to show off their resort 2018 collection, featuring and styled by von Lehndroff herself. During the 60’s Von During

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🔴LIVE: Workout with Katy Perry
and her Swedish Personal Trainer

Katy Perry is getting ready for a worldwide tour, promoting her new album Witness, by working out with Swedish personal trainer Magnus Lygdbäck and Casall Training. Now, why should we

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Weekday x Champion SS17
– a Capsule Collection for Champions

If you’re a Weekday x Champion Bae like me then this is the collection for you! After the huge success of the Winter 16 collection, the power duo Weekday x Champion are back

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All You Need to Know About Arket’s First Collection

H&M‘s new brand ARKET has finally released the first pictures of their coming collection which will be launched this autumn. ARKET will offer timeless clothes and accessories for women, men,

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