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Category Swedish

Tretorn’s Nylite White Canvas 50th Birthday

Happy 50th to Tretorn’s classic Nylite shoe! So what will they do to celebrate you ask? The company’s creative director André 3000, will work together with 50 creators from around

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Acne Studios SS18 – A Thrift Shop on Acid

Acne Studios presented their spring summer collection for 2018 during Paris Fashion Week on Saturday. They showed a powerful collection full of color, personality, glamour and amazing details! Creative Director

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The Cords & Co.

There’s a new brand around – The Cords & Co. Founded by Mikael Söderlindh and Viktor Tell, who also are the founders of Happy Socks.  The Cords will create garments entirely

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L’Homme Rouge – The Brand of the Year

To pursue your passion and follow your heart is what the name of the brand L’homme Rouge – The Red Man – means. That is exactly what the founders claim

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Wall of Art

Wall of Art is a new digital platform where passion for art and interior meets in a curated collection of posters for your own unique picture wall. The unique art

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New Interior Brand to Watch: Apartment Stories

We all know that Sweden is one of the best countries for high-quality design and cool stylish people. Apartment Stories is just a confirmation of what people say. If you’re

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New Swedish Fashion Brand ELISE – Body Rights Statements

“I dream of the day when every newborn child is welcome. When men and women are equal and sexuality is an expression of intimacy joy and tenderness.” Those were the

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This is Lilou et Loïc and Their New Fragrance

Lilou et Loïc is a British brand with Scandinavian sensibility, created by the Scandinavian friends – Swedish Malin Wright and Icelandic Aldis Firman. Lilou et Loïc is a result of

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IKEA x Virgil Abloh and Ben Gorham

During IKEA’s Democratic Design Day, IKEA announced that they will work alongside fashion designer Virgil Abloh, founder of the cool kid’s favorite label Off White. They also presented their collaboration

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Ida Klamborn AW17 Campaign

IDA KLAMBORN AW17 campaign is finally here! The Ida Klamborn AW17 campaign is fronted by Gun Linqvist, an intelligent, opinionated, charismatic and hot lady of 77 years. She is the

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