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Stars wearing Anna-Karin Karlsson’s sunglasses

We did an interview with Anna-Karin Karlsson in our first issue. Her sunglasses have been very popular among the stars. Her shades are seriously cool! Here you can see Rihanna,

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ELLA online store

We interviewed Elínrós Líndal the CEO of ELLA in our first issue. The company recently opened a online store that caters to Europe and USA, you can check it out

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Street Style – Helsinki

Harry, Brand Agency Planner Coat – Our Legacy Hat – A.P.C. x Carhart Scarf – Homecore Shoes – Tricker’s x Nitty Gritty Jeans – A.P.C. Sweater – S.N.S. Herning  

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Diary: From the set of our Icelandic fashion spread

Diary by Kári Sverriss, photographer. 07:00 The alarm wakes me up, it is the day of the shoot, the preparation for the editorial has been going on for a couple

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Featured

Scandi Designers from London College of Fashion

Over the past decade, designers from the Nordic states have established themselves as fashion leaders with their unique aesthetic perspectives. There´s something about Scandinavian brands,…

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Self(ie) Love Club – Amanda Kiviniemi

Media’s attitude towards women and celebrities’ half nude pictures in product placement images are known for having a negative impact - especially on young women…

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4 Editors Share Their Summer Beauty
Do’s and Don’ts

New season means new beauty trends. What trends to follow and what to pass up on can be very stressful for many. Every season I…

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5 Life Hacks That Will Change Everything

Congratulations. I'm about to drastically improve your life. You'll get richer, happier, and... probably a lot less popular among your friends. These life hacks may sound stupid,…

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COS x Oliver Van Herpt

The Swedish fashion brand COS does not only create clothes for women and men, they also do various collaborations with artists and designers with the…

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These Vintage IKEA Catalog Covers
Will Blow You Away

We've been covering IKEA quite frequently lately, and it's no wonder - the Swedish furniture giant has (unintentionally) entered the world of fashion after Balenciaga…

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Bold with Bow

The first time I was introduced to the jewellery brand Bow label was at CPHFW SS17. We mingled at The Jewellery Room, a happening at fashion…

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Weekday Debuts First-Ever
Sustainable Swimwear Line

Sun is out, which means it's time to consider an update to your swimwear wardrobe. Tired of your whites, blacks, and nudes? Say no more!…

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The Thong Everyone’s Talking About

So, here's the thong... uh, I mean, thing, everyone's been talking about. Balenciaga may have led the way by copying the notorious IKEA Frakta bag,…

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