Category Fashion

World´s Greatest Catwalk!

A new world record for the world´s longest catwalk was set yesterday as the Danish Fashion Institute and Hong Kong Fashion Designers Association teamed up with a 3,2 km long catwalk

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Stars wearing Anna-Karin Karlsson’s sunglasses

We did an interview with Anna-Karin Karlsson in our first issue. Her sunglasses have been very popular among the stars. Her shades are seriously cool! Here you can see Rihanna,

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ELLA online store

We interviewed Elínrós Líndal the CEO of ELLA in our first issue. The company recently opened a online store that caters to Europe and USA, you can check it out

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Diary: From the set of our Icelandic fashion spread

Diary by Kári Sverriss, photographer. 07:00 The alarm wakes me up, it is the day of the shoot, the preparation for the editorial has been going on for a couple

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Video: Behind the scenes…

… from the making of the Icelandic fashion spread that is inside our first issue. Made by the team that did the ‘In her presence’ fashion shoot.

ATMO – New design center in Reykjavík

ATMO is a new design center opening in Reykjavík‘s main shopping street tomorrow, the 15th of November. It will be very exciting to swing by at the grand opening, which

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Imagine Me & dream yourself

Monki´s Imagine Me collection is just like a dream come true, and a very sweet colourful one too! Shop the collection on Monki´s webpage : www.monki.com and check out the

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New book: Icelandic Fashion Design by Charlie Strand

Charlie Strand is a British photographer and stylist that has a special interest in Icelandic culture. He newly launch a new photography book, Icelandic Fashion Design, showing the work of

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Freebird – Romantic with a little twist of rock

Icelandic design team and couple Gunnar Hilmarsson og Kolbrún Petrea Gunnarsdóttir presented a new fashion label to Icelanders last Thursday as they launched a new clothing line called Freebird. The couple

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Black & White

1. Poster 2. Storage box 3. Blouse 4. Pillow 5. Mug 6. Calendar