Category Fashion

Diary: From the set of our Icelandic fashion spread

Diary by Kári Sverriss, photographer. 07:00 The alarm wakes me up, it is the day of the shoot, the preparation for the editorial has been going on for a couple

Continue reading…

Video: Behind the scenes…

… from the making of the Icelandic fashion spread that is inside our first issue. Made by the team that did the ‘In her presence’ fashion shoot.

ATMO – New design center in Reykjavík

ATMO is a new design center opening in Reykjavík‘s main shopping street tomorrow, the 15th of November. It will be very exciting to swing by at the grand opening, which

Continue reading…

Imagine Me & dream yourself

Monki´s Imagine Me collection is just like a dream come true, and a very sweet colourful one too! Shop the collection on Monki´s webpage : and check out the

Continue reading…

New book: Icelandic Fashion Design by Charlie Strand

Charlie Strand is a British photographer and stylist that has a special interest in Icelandic culture. He newly launch a new photography book, Icelandic Fashion Design, showing the work of

Continue reading…

Freebird – Romantic with a little twist of rock

Icelandic design team and couple Gunnar Hilmarsson og Kolbrún Petrea Gunnarsdóttir presented a new fashion label to Icelanders last Thursday as they launched a new clothing line called Freebird. The couple

Continue reading…

Black & White

1. Poster 2. Storage box 3. Blouse 4. Pillow 5. Mug 6. Calendar     

BIK BOK + Costume Magazine Norway

Bik Bok, the Norwegian high street fashion chain, and Costume Magazine in Norway have joined forces. The collaboration has resulted in a 14 piece clothing line and accessories which will

Continue reading…

Shopping Scarfs

1. Henrik Vibskov  2. Dagmar  3. Boomerang 4. Acne 5. Selected Femme 6. By Marlene Birger   7. Amanda Christensen 8. Vila 9. H&M

5 x Sparkle

    1. Weekday 2. Cubus 3. Vila 4. Savannah for Nelly 5. Gina Tricot