Category Fashion

ELLE GALAN 2013

The Swedish ELLE magazine will present their ELLE Style Awards for the 16th time this upcoming week. It will be interesting to see who will receive the Designer of the year prize!

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Tiger of Sweden SS13 : Soft masculine and playful colours

The winter isn’t over and we have started thinking about spring… Tiger of Sweden‘s women SS13 collection is both playful and soft and masculine at the same time. The pieces

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Gala for New Years.

  1. By Malene Birger lace bodystocking, here. 2. SIF JAKOBS bracelet, here. 3. Champagne glasses from Orrefors, here. 4. By Malene Birger maxi-skirt, here. 5. Gina Tricot Mask, here. 6. Bianco pumps, here.

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Red and peplum for the holiday office party

1. Filippa K Back Drop Top in black 2. Make up Store lipgloss, colour: Amaryllis 3. Gina Tricot Jewel collar necklace 4. H&M red peplum skirt 5. Sif Jakobs black lether

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Rockin’ around the …

1. Stine Goya blouse 2. Second Female t-shirt 3. Hunkydory stretch leather pants 4. Maria Black chain earrings 5. V AVE Shoe Repair boots    

World´s Greatest Catwalk!

A new world record for the world´s longest catwalk was set yesterday as the Danish Fashion Institute and Hong Kong Fashion Designers Association teamed up with a 3,2 km long catwalk

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Stars wearing Anna-Karin Karlsson’s sunglasses

We did an interview with Anna-Karin Karlsson in our first issue. Her sunglasses have been very popular among the stars. Her shades are seriously cool! Here you can see Rihanna,

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ELLA online store

We interviewed Elínrós Líndal the CEO of ELLA in our first issue. The company recently opened a online store that caters to Europe and USA, you can check it out

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Diary: From the set of our Icelandic fashion spread

Diary by Kári Sverriss, photographer. 07:00 The alarm wakes me up, it is the day of the shoot, the preparation for the editorial has been going on for a couple

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Video: Behind the scenes…

… from the making of the Icelandic fashion spread that is inside our first issue. Made by the team that did the ‘In her presence’ fashion shoot.