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Category Fashion

Ida Klamborn AW17 Campaign

IDA KLAMBORN AW17 campaign is finally here! The Ida Klamborn AW17 campaign is fronted by Gun Linqvist, an intelligent, opinionated, charismatic and hot lady of 77 years. She is the

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Editorial: Nowhere Boy

Nowhere Boy. An editorial shot in Finland by Alice Åkerblom.   Photographer: Alice Åkerblom Model: Albin Betelin (Stockholmsgruppen) Photograph assistant: Sofie Gustafsson   Make sure to check out all of our

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Editorial: Run Of Show

Run of Show takes place behind the scenes of a fashion show. The fashion editorial is named after the master list of details for the runway show and is inspired by societies’

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The ICONS by Brothers

The Swedish retail brand Brothers is celebrating 25 years of business. The brand provides the Scandinavian man with everything he needs for a complete wardrobe. To celebrate their birthday the

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032c x Eytys Store Takeover

Hurry up Stockholmers! The Berlin-based magazine and clothing brand 032c is currently taking over the Swedish footwear label Eytys‘ store in Stockholm, but only until tomorrow! The store takeover features bleach-splattered

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Why yoga pants when you can work out in Formal Fridays?

Formal Friday is an innovative Finnish clothing label playing with the traditional terms of sophisticated clothing. Questioning why your clothing shouldn’t fit your day to day attire, the guys at

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Handbag Line by Byredo

Everyone’s fave Swedish fragrance brand BYREDO is about to launch their first handbag line, how exciting?!?! BYREDO’s collection will include 54 handbags, six wallets, three clutch bags and a credit

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Introducing: DECEMBER NINETEEN

DECEMBER NINETEEN reflects a sense of effortless and timeless elegance, focusing on luxurious quality and perfect fit. Producing two womenswear collections a year, plus a capsule collection for Ramadan, the

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Human Wear by Johanna Eklund

EklundEklund stands for human-wear for everyone. Johanna Eklund is the designer behind it, a 27-year old from Uppsala, Sweden. Johanna works with non-binary clothing, a concept where clothing is designed for

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Be a Voice Not an Echo

So, some reflections of Fashion Week Stockholm SS18. Another Fashion Week has come and gone. And as always when these three hectic days come to an end, you are quite

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