Category Fashion

Swedish Watchmakers T.I.D Go Smaller for Spring

Today, T.I.D’s new incarnation of their No.1 watch is out and i’m excited. Not because it is something outrageous and different, but because it is a sensible and well-needed, inclusive

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DesignMarch: Hildur Yeoman’s VENUS

“Beauty, longing, hope and spring,” are the fundamental aspects of Hildur Yeoman‘s new collection VENUS. Drawing inspiration from the goddess of love, the Icelandic fashion designer celebrated  a great love

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Editorial: Scandinavian Spring

Scandinavian Spring Scandinavian Spring is shot by Lindita Neziri and Per Nilsson. Photographer: Linitda Neziri @lindita.neziri & Per Nilsson @per.nilsson Stylist: Miccaela Larsson @miccaaelaa Hair & Make Up: Elvira Berglund @elvira.berglundh Models:  Klara Jämterud,

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Introducing: Benedicta’s Room

Welcome to Benedicta’s Room. Observe the exciting and unexpected color combinations while taking in the 60’s pop art ambiance that inspired Halldóra Sif Guðlaugsdóttir, head designer and founder of brand

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Interview | Fashion brand Deadwood

Deadwood, the Swedish slow fashion brand, celebrates five years of 100% recycled leather jackets! During these five years Deadwood has amazed the north and grown from a relatively unknown brand to an

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Nordic Fashion Trends SS18: Ice Cream Girl

We are absolutely in love with the pastel color that is the latest of Nordic fashion trends this SS18.  Get inspired by different outfits we have selected for you from some of

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Tretorn: The New Eco Frontiers

What if we could grow our rain jacket from plants and let consumers compost it when it’s worn out? That sounds like a brilliant idea to us! Tretorn is a Swedish

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10 Favorites from Copenhagen Fashion Week

We can’t quite believe that the fashion weeks are over here at NSM HQ! And while we’re all suffering from the fashion blues and catching up on all the missed

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Converse x Tove Lo

Converse are having a moment. Converse are having a big moment. Over the past year or so, they have brought out collaboration after collaboration that have been snapped up all

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Ganni AW18 – Embodies the Carefree Spirit of the Ganni Girl

Entitled ”Angels”, the AW18 collection by Ganni is, according to creative director Ditte Reffstrup, inspired by Wim Wender’s movie Wings of Desire, the brand’s constant muse Fredreikke Sofie and also

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