Category Behind the scenes

Unfair fashion event and pop up shop

kicked off with a one-day fashion event that took place in Malmö last week. Seven up-coming designers from Denmark, Norway and Sweden presented their collections on the runway. The promotion

Continue reading… – 100 Finnish designers gathered in 1 online portal

Today Finnish Design Market got introduced to a whole new concept: An online portal called The portal brings together over hundred Finnish designers. All the products sold are handmade

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Acne Studios x William Wegman

Acne Studios teamed up with artist and photographer William Wegman for their Spring/Summer 2013 Campaign where items and clothing from their Resort and S/S 2013 collections are displayed. What is

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Altewai.Saome FW13

On the third day at the Mercedes Benz Stockholm Fashion Week some very promising F/W 2013 collections were presented. One of them was the new collection of the designer duo

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Diary: From the set of our Icelandic fashion spread

Diary by Kári Sverriss, photographer. 07:00 The alarm wakes me up, it is the day of the shoot, the preparation for the editorial has been going on for a couple

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Video: Behind the scenes…

… from the making of the Icelandic fashion spread that is inside our first issue. Made by the team that did the ‘In her presence’ fashion shoot.

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