Posts by Alexander Brett

UNIQLO Launches in Denmark with ‘Always At Home’ Campaign

Leading Japanese apparel company UNIQLO celebrate their arrival in Denmark this month, by launching their new ‘Always at Home’ campaign, celebrating the Scandinavian balance of simplicity and innovation. To help them

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Swedish Pop’s Second Revolution

When I mention the words ‘Swedish pop’, you’re probably only thinking of one thing. ABBA remains Sweden’s largest cultural export. They’ve sold almost five hundred million records and have inspired

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FWSthlm AW19: Scandinavian Man – An Outdoor Epic

As outdoor clothing becomes increasingly civilian, the bridge between fashion and nature is closing in. Scandinavian Man illustrated this perfectly during their show at Fashion Week Stockholm on Monday, displaying designs from

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CPHFW AW19: Cecilie Bahnsen – Innovation Through Repetition

Cecilie Bahnsen is back. Her Fall/Winter collection went on show at the Copenhagen Fashion Week yesterday, and it was certainly invigorating, adding a glint of menace to her characteristic delicate

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CPHFW AW19: MFPEN – Minimalism with Little Imagination

Copenhagen Fashion Week takes place in the depths of winter, so those assembled for yesterday’s first show of the day were in need of something to warm them up. Unfortunately,

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Mikkeller and Femmes Régionales Launch Running Collection

Running, fashion and beer. It’s not an obvious combination, but it forms the basis of Danish agency Femmes Régionales’ latest project, as they team up with Mikkel Borg Bjergsø of Copenhagen

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Celebrate New Year Like a Scandinavian with These Traditions

At midnight on New Year’s Eve, people in most countries turn on the television to watch a fireworks display from their capital city. Swedes, however, tune in first to a

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Transparent Sound Are Back with Their New Upcrafted Collection

The response to Transparent Sound’s first speaker in 2012 was ecstatic. It was so well received that its Swedish founders, Per Brickstad and Martin Willers, could afford to take a

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In Conversation: Brontë Aurell Talks Christmas, Immigrants and Being a Scandi Ambassador

I spoke to Brontë Aurell, author of numerous cookery books and owner of The Scandinavian Kitchen in west London. Through her appearances on British radio and television Brontë has become

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Celebrate Christmas Like a Scandinavian with These Traditions

Christmas is coming, the goose is getting fat… If you’re in need of some inspiration to Scandify your celebrations this year, look no further than these Christmas traditions…   The

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