Posts by Sophia Groves

Reform Are Moving Into Your Living Room

Having started by hacking IKEA kitchens for your design pleasure and enjoyment, Reform have branched out into living room storage with 2 brand new beautiful designs from Note Design Studio and

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Editorial: 4×7

Photographer: Sophia Groves Photography Assistant: Andrew Groves Casting Director: Christie Phedon Stylist: René Harrison Styling Asisstant: Rebecca Spencer Hair & Make-up Artist: Ilze Sounes Model: Emily @ Elite Models

An Interview with Photographer Martin Cox – Iceland, Outerspace and Humanity

Martin Cox is a well-known fine art photograper based In Los Angeles who has created work across a plethora of avenues, exploring what landscapes are and what they mean, and

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Nordic News – May 2017

So first of all, I want to start this month’s news roundup with something a little different. I want to draw your attention to a bit of news that is

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EYTYS Crushes Norms with Exciting ‘Magaluf!’ Campaign

EYTYS have always created provocative and exciting campaigns, but their latest ‘Magaluf!’, might just be their best! Teaming up with photographer Kristin-Lee Moolman and stylist Ib Kamara, the campaign plays

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Nordic News – April 2017

This month has gone by FAST. Again, April has been a busy one. There’s been scandal between IKEA and Balenciaga, TID have reinvented their classic 001 watch, Björk released a STUNNING

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Reinvention of Time – TID and Form Us With Love

Beloved Swedish watchmakers TID have embarked on a reinvention of their No.1 watch in collaboration with a selection of artists; first off, design studio Form Us With Love. ‘The goal

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Björk Releases the Stunning VR Inspired Video for ‘Notget’

Last year Björk premiered a new video for ‘Notget’ off her most recent album ‘Vulnicura’ at Iceland Airwaves in November. EVERYONE loved it and the video also made an appearance as part

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Nordic News – March 2017

Spring has arrived (if we ignore the snow that fell in Stockholm on Wednesday), and I think a few of us at NSM are suffering major fashion week withdrawal. But,

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H&M Teases New Lifestyle Brand ‘Arket’

‘Style beyond trend’ is how Swedish fashion giants H&M are pitching their new brand Arket. ‘Arket’ means ‘sheet of paper’ in Swedish. “It both relates to our origin in the Nordic

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