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Posts by Sophia Groves

EYTYS Crushes Norms with Exciting ‘Magaluf!’ Campaign

EYTYS have always created provocative and exciting campaigns, but their latest ‘Magaluf!’, might just be their best! Teaming up with photographer Kristin-Lee Moolman and stylist Ib Kamara, the campaign plays

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Nordic News – April 2017

This month has gone by FAST. Again, April has been a busy one. There’s been scandal between IKEA and Balenciaga, TID have reinvented their classic 001 watch, Björk released a STUNNING

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Reinvention of Time – TID and Form Us With Love

Beloved Swedish watchmakers TID have embarked on a reinvention of their No.1 watch in collaboration with a selection of artists; first off, design studio Form Us With Love. ‘The goal

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Björk Releases the Stunning VR Inspired Video for ‘Notget’

Last year Björk premiered a new video for ‘Notget’ off her most recent album ‘Vulnicura’ at Iceland Airwaves in November. EVERYONE loved it and the video also made an appearance as part

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Nordic News – March 2017

Spring has arrived (if we ignore the snow that fell in Stockholm on Wednesday), and I think a few of us at NSM are suffering major fashion week withdrawal. But,

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H&M Teases New Lifestyle Brand ‘Arket’

‘Style beyond trend’ is how Swedish fashion giants H&M are pitching their new brand Arket. ‘Arket’ means ‘sheet of paper’ in Swedish. “It both relates to our origin in the Nordic

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5 Female Designers to Watch

We’re celebrating all things women and their talent in honour of ‘International Women’s Day’! We have a host of posts (see what I did there…) featuring inspirational women and their

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Nordic News – February 2017

I can now say that Spring is on its’ way, YAY – Although I know it may not look that way for those of you in Iceland – hope you’re

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& Other Stories x Shoplifter – Bold and Bright Collection Perfection

We fell in love with Icelandic-born, New York-based artist Shoplifter (Hrafnhildur Arnardóttir) a while ago and if you didn’t read our article talking about her latest work earlier on in the year, then

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& Other Stories Tease Gift Shop Stationery Collection

All I want is a killer body, beautiful clothes and a perfect house, is that too much to ask for!? Well, we may not be able to give you a personal trainer, that

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