Mariam is a Middle Eastern/Swedish shopaholic who's always on the run to find the most amazing, unique clothing to take home. She’s currently studying Digital Design and has a background in styling and fashion marketing which she studied in Dubai. Besides an interest in fashion, beauty and skincare are big interests of hers, and even though fashion and beauty is a big part of her life she’s a strong believer in inner beauty. Mariam never uses the phrase ON FLEEK.
Photographer: Hedda Axelsson / @heddaelisabet Makeup artist and hair stylist: Matilda Blom / @matildabloms Model: Alice Prybil @Le Management
I have to admit that I’m obsessed with “what’s in my bag” Youtube videos, I honestly think I’ve seen them all. Going through someone’s makeup bag excites me, maybe because I
The time has come to store away your nude matte shades and make room for the new it-color; PINK! Pigmented glossy lips have made a huge comeback on this year’s Spring/Summer
This year Champion has been the streetwear brand to keep an eye on, with many successful collaborations it’s hard for us not be huge fans of the brand. This season
If you’re a Weekday x Champion Bae like me then this is the collection for you! After the huge success of the Winter 16 collection, the power duo Weekday x Champion are back
New season means new beauty trends. What trends to follow and what to pass up on can be very stressful for many. Every season I get the question “What’s in
Models: Jakob J @ Le Management / Stockholm, David K @ Mikas / Stockholm, Luke S @ Mikas / Stockholm Photographer: Anton Wang Photo Assistant: Emmy-Lie Vilsson, Michelle Rickardsson Hair & Makeup artist: Patricia Michelle
Contemporary footwear, accessories and apparel brand Axel Arigato opened their first gallery store in the heart of Stockholm at Smålandsgaten 28 on May 2nd. Axel Arigato has collaborated again with
Sun is out, which means it’s time to consider an update to your swimwear wardrobe. Tired of your whites, blacks, and nudes? Say no more! Weekday‘s got your back with
FINALLY! It’s time to store your thick woven blankets. Spring is officially here. Even though it’s been snowing here in Scandinavia we still feel the spring breeze in the air.