Swedish Isabelle Åström is a freelance writer with a foot within marketing and PR. She's a creative, life loving, creature that loves yoga, traveling, writing, beauty and fashion.
Where do the fashion people hang out on the most popular destinations? Where should one enjoy art, eat, drink and shop? In May this year Gina Tricot launched the project ”Guided by
Yes it is true that the wait is over, yesterday Weekday released their Autumn/Winter-16 collection in stores. This season is said to continue where the last season left off. With subcultural
Ida Sjöstedt is famous for her recurrent lace dresses and dreamy princess designs that has graced many famous faces through Scandinavia. The expectations for her show was as usual high.
With the powerful woman as her signum it was more than exciting to see what Jennifer Blom had designed for her SS17 collection, which she had given the fairy and
On day one of Stockholm Fashion Week SS17 Stylein showed their upcoming collection. Drawing inspiration from the Yucatec Mayans, yet with minimalistic influences, in true Stylein spirit, the brand presented one of
Sakura is the accessory brand you want to know about this autumn. They create colorful silk headpieces and scarves with beautiful prints that, in a modern way, touches the 70’s
It is definitely not the end of summer, yet that doesn’t stop Scandinavians from wearing their favourite colour. The people from up north are known for their minimalistic style, but