Hugrún is an art and design enthusiast from Iceland, with a deep appreciation for aesthetics that deviate from the conventional.
Being born and raised in the Reykjavík region, she draws inspiration from the city’s quirky small-town culture, and the diversity and individuality of its inhabitants.
Blanche Resort 2019 collection celebrates the arrival of fall. With a combination of dusty and natural tones with colourful expressions it seeks to create harmony between conflicting elements, acting as
Spring is in the air! As the snow melts and the days grow longer, we all start to feel the sweet relief that comes with trading your wool hat for
Nordic Style Magazine is now finally available in print! After six years of sharing Nordic talent with the world on our beloved site, we have finally published our very first
This past weekend was the tenth year of DesignMarch! The design festival, created by the Iceland Design Centre and “born out of a recession” has grown and blossomed over the
“Beauty, longing, hope and spring,” are the fundamental aspects of Hildur Yeoman‘s new collection VENUS. Drawing inspiration from the goddess of love, the Icelandic fashion designer celebrated a great love
Design is all about finding solutions. While by the simplest definition design could be said to focus largely on aesthetics, if you’d ask a designer about their product they’d probably
Icelanders love swimming pools. This is a fact. No matter how cold, windy or rainy the weather may be, and if you’ve ever been to Iceland or known an Icelander
Welcome to Benedicta’s Room. Observe the exciting and unexpected color combinations while taking in the 60’s pop art ambiance that inspired Halldóra Sif Guðlaugsdóttir, head designer and founder of brand
Bitte Kai Rand brings us ‘Hidden Treasures’! This colorful AW18 collection was inspired by the geological wonders of our planet, meant to take us on a journey through the earth
Step into the portal and go through to the other side to enter HELIOT EMIL‘s world of industrial techno. This young brand, created by brothers Julius and Victor Juul, premiered