Hugrún is an art and design enthusiast from Iceland with a deep appriciation for aesthetics that deviate from the conventional.
Being born and raised in the Reykjavík region she draws inspiration from the city’s quirky smalltown culture and the diversity and individuality of its inhabitants.
This past Thursday was the official start of DesignMarch, with one of its most popular official events – DesignTalks – held in Reykjavík‘s magnificent Harpa concert hall and conference center.
The last show of this year’s Reykjavík Fashion Festival was Anita Hirlekar‘s FW17 collection. This is the first collection Anita unveils in Iceland as her previous collections have been presented
The second show of last night‘s Reykjavík Fashion Festival lineup was INKLAW, which was without a doubt the most entertaining show of the whole weekend. The show was set up
Closing the show on the first night of Reykjavík Fashion Festival was MAGNEA, a brand that has dazzled us year after year with her collections that demonstrate knitwear expertise and
It‘s finally here! After being very disappointed and sad about its absence, it‘s time for us to welcome back Reykjavík Fashion Festival! This year RFF is a bit different, and especially
This past Thursday was the celebration of Aurum’s 17th anniversary as well as the local unveiling of their new collection Cygnus. Aurum was founded in Iceland in 1999 by designer
“The setting was darkly romantic in the dimly lit room, the stage was crowded with dried flowers and plants, bouquets were hanging from the ceiling and even branches came out
This past Friday was the premiere of GEYSIR’s FW16 collection in a runway show titled “Reykjavíkurnætur” or “Reykjavík Nights”. Set in Reykjavík’s historical Iðnó theater, the vibe was instantly set
Designer duo Saks Potts presented their SS17 collection at Copenhagen Fashion Week. “It is going to be cool to show the inspiration behind the collection in connection with the clothes and to
Baum und Pferdgarten presented their SS17 collection at the recent Copenhagen Fashion Week. “This season the Danish favorite sent forth an army of faintly Stepfordian dolly birds, all pink cheeks and bouncing,