Posts by Emma Fridsell

There is ‘HOPE’ for AW18: Think Inside and Outside the Box

Stop for a while. Take one deep, deep breath. Now continue reading. This, I want you to do because of the behavior I find myself guilty of having. Fashion Week

Continue reading…

STAND AW18: Stand Out Through Color

Founded by Nellie Kamras, STAND is a brand which today can deliver a mix of cool french vibes and Scandinavian simplicity. A mix which stands out as Stand. With leather

Continue reading…

The Future of Swedish Fashion: BECKMANS CONQUERS

The feeling buzzing in the air is something one can’t quite describe when stepping into the room of the first show at Fashion Week in Stockholm. The feeling in the

Continue reading…

Editorial: Collection 02 31 °

Collection 02 31 ° “Collection 02 31 ° is a continuing exploration of the concept my brand is based on, how function and material can be used as a trigger for

Continue reading…

Editorial: Beyond the White Collar

Beyond the White Collar An editorial with one boy in focus, shot by Kira Blaker.   Photographer: Kira Blaker Stylist: Sandra Ekenstam Make-up/Hair: Ester Widell Model: Lennart Frandsen / MP STOCKHOLM

Continue reading…

The Park of No Bodies by Minna Palmqvist

Have you ever walked in a park where there’s people but no familiar body shapes? Where have the norms in society not yet conquered the minds and limited our imagination?

Continue reading…

L’Homme Rouge – The Brand of the Year

To pursue your passion and follow your heart is what the name of the brand L’homme Rouge – The Red Man – means. That is exactly what the founders claim

Continue reading…