Beto is a Freelance Fashion Photographer, Writer and Designer who works in Marketing for a Finnish Tech Startup. He was raised in Baja California, Mexico and lived all over North America before finally moving to Finland in 2009. He was held captive by Sauna, Nordic design and the Nordic lifestyle.
Today we covered the Slush Conference in Helsinki, and for the first time we had a collaboration with them to bring the Top 23 Looks at Slush. The conference is the
Seven Seas Collection is the title of R/H Studio’s new SS/16 venture, a true visual essay of what is “Cool” in Finnish Fashion today. Hanna Riiheläinen and Emilia Hernesniemi head this young hip
Marimekko is back and its SS/16 Ready-To-Wear Collection might herald that they have discovered a newfound urban allure. Marimekko’s collections are always full of color and patterns which made them famous, but
Color, a splash of color in the dark is what winter really needs and Haldin‘s AW/15 Collection is here to deliver. Nordic Design is usually sober and minimal reflecting the white
A first look at the Couture of Erika Turunen’s Artful Costume Design for the Finnish National Ballet production of the Little Mermaid, a production two years in the making. The Little
In true rock star style Acne Studios presented their S/S 16 collection in luxurious Hôtel Potocki in the 8e arrondissement in Paris this past week. A truly rebellious collection that evokes the rawness
You probably have seen the Angry Birds Movie Teaser Trailer, we sure did. Were you puzzled? Curious? Did you wonder how the mobile game would translate into a motion picture? Well
A Heart of Gold, this is the premise behind Ivana Helsinki‘s Fall Fashion takeover. Like every year we witness the gentle shift from the long summer nights into the melancholic autumn dance
Sustainability is more than just avoiding waste, it is about creating from it, this is the premise behind Pure Waste Textiles a young Green Company from Helsinki, Finland founded in 2013.