Posts by Beto Guzmán Abundes

Marimekko for Target

Marimekko is probably Finland’s most well-known fashion- and lifestyle brand abroad, but with this new collaboration with Target it will become a household name in the United States. Marimekko has

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Ivana Helsinki – Time Flies

Ivana Helsinki is back with the “Time Flies” collection whose Fashion Film premiered in Paris last Week. Shot in Paola Suhonen’s Grandmother’s Abandoned House in Finland this collection has a very cinematographic feel

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Happy Holidays!

First of all we want to wish you Happy Holidays! Now that winter is in full swing and Christmas is around the corner some words come to our mind Glögg,

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Helsinki Fashion Week – Recap #3

This is our third and Final Recap of the Helsinki Fashion Week, on this article we will feature two amazing brands that have already taken Germany by storm.  The German Fashion Scene

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Helsinki Fashion Week – Recap #2

Like all Fashion Week editions, Helsinki Fashion Week made an effort to reflect the Capital’s style through the designers invited to participate, both local and foreign. They all brought interesting proposals which were

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Helsinki Fashion Week – Recap #1

Helsinki had its premier Fashion Week event and yours truly and our guest photographer Janita had a chance to join in on the fun and cover the main events. The

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Eygló – Icelandic Fashion Wild Child

Eygló is an up and coming designer from Iceland, her style and art is wild and modern, a true wild child of Icelandic fashion to keep up with. She is

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Slush Recap – Day 2

So Slush has wrapped up and here is our last recap. We can surely say that it was very exciting to cover the biggest Nordic Tech Conference. The event gathers

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Top 23 Looks from Slush – Day 2

We had a blast going around Slush looking for interesting looks for you to see and we gathered the best looks for Day 2. We think the age-old question if geeks had style

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Top 23 Looks from Slush – Day 1

We partnered up with Slush to bring for the first time ever special Style coverage with the “Slush <3 Nordic Style Magazine’s  Top 23 Looks“ You can now judge for

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