Stockholm Fashion Week is changing this season, and House of Dagmar have nailed it! A wonderful balance of sustainable materials and timeless design. House of Dagmar hit the Swedish market in 2005, through the creative minds of three sisters, who wanted to carry on the legacy of their late grandmother Dagmar, who was a tailor and model. At their design core, House of Dagmar creates sustainable and expressive collections with knitwear as a focus. Also, much of the inspiration behind the garments come from architecture and contemporary art, making their brand very modern!
For their A/W19 show, House of Dagmar decided to ditch the catwalk and instead create an interactive showroom depicting the mood of the collection and overall brand. Adding to the heritage of their brand, the collection pieces were paired with modern art and vintage home settings. As well, with every setting, there was a list of garment names and materials, bringing an overall quality to the showroom. As a collection, it was quite true to Dagmar!
In regards to the color pallete, I found a series of natural tones and pop colors. All the classics were there including black, hazelnut brown, stone grey, and linen white, and to round-off the collection, pops of orange, red and blue were embraced throughout. Patchwork patterns were featured in dresses, power suits and jackets, and knitwear was strong, embodying their brand DNA. Beautiful wool fur bags in a variety of colors were paired withe the outfits and brought a bit of warmth to winter accessories.
Another incredible thing about the collection was its’ tribute to sustainable design, which showed through their expression of materials. The collection had a strong balance of synthetic recycled fabrics and high-quality natural materials, including tencel, chrome-free leather, organic wool/cotton and 100% FSC certified viscose – a great display of sustainable craftsmanship!
Overall, the House Of Dagmar show was a delight to attend, and a fresh take on an interactive fashion experience. I cannot wait to get my hands on some many of these pieces!
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Tags: aw19, fashion week stockholm, fwsthlm, FWSthlm AW19, house of dagmar
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