A glimpse of what’s to come from the next generation of designers and communicators – 11 final year fashion students from Beckmans College of Design collaborated with 6 Swedish brands that focus on sportswear. The result was a thought-provoking mix of engrained traditional forms and contemporary reinterpretations, that we LOVED!
You could see that there was thorough research and a deep understanding of design methods and theories behind each collection. The students made sure to leave few areas unexplored from sustainability, ancient tradition, futuristic forecasting and nostalgic childhood memories. A common theme across the collections was a creation of fit-to-form designs and oversized styles, with some designers reconstructing and mixing together traditional silhouettes. A mixture of organic, sharp, and graphic prints were common amongst the designers, and they were not afraid of using their platform to address statements.
A short film was shown at the beginning of the show, and then models marched down the catwalk, bumping into each other aggressively, creating a competitive atmosphere to the show, which added a great power to it. Each designer had created a theme according to their story which was well exposed both visually and audibly, as a result, and brought a really strong display to the audience.
The combination of so many creative minds demonstrated a clean and powerful to sportswear design, and a new energetic approach to the industry. Each designer had a noticeable blueprint that could be followed, and the students showed remarkable skill and ability to work on the re-branding project od a brand. We really wish these sportswear brands were real!
The following Beckmans College of Design students showcased their collections:
Erik Olsson, Adam Swärd, Emma Wåhlin, Jon Allensten, Fo Phan, Sandra Saeidi, Felicia Åström, Benedicte Eggesbø, Jannica Hagfors, Sofia Isdahl and Sergio Castiglioni
And these were the brands that the students collaborated with:
Equestrian Stockholm, Filippa K Soft Sport, Galvin Green, Houdini, Pelle P and Stutterheim
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Tags: aw19, Beckmans College of Design, fashion week stockholm, fwsthlm, FWSthlm AW19
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