CPHFW AW19: Martin Asbjørn – Pretty (føkk) Boys in Pink

Martin Asbjørn decided to show his AW19 collection within the beautiful modern interior of the Old Danish Design Center in Copenhagen. The walls were covered with silky sweet curtains in candyfloss pink, and everyone received a pink, bubbly drink at arrival – things were feeling very delicate and young from the start.

The first lads come walking confidently down the satiny runway to some funk music, giving the setting a cool 60‘s vibe. As the show progressed more colors and different shilouettes were introduced, while the DJ moved on to play modern, sexy R&B hits. Martin Asbjørn’s backgroun in tailoring was evident in the beautifully fitted and structured blazers. The styles conveyed a fascinating interplay between casual street-wear and classy, formal menswear – loose t-shirts, hoodies and overalls representing boyish and sporty elements, whereas blazers, coats and slim fit trousers brought classic elements of traditional menswear. This intermix of contrasting features is one of Martin Asbjørn‘s trademarks, and at this AW19 show he delivered that beautifully.

 

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn

 

The collection displayed stereotypical symbols of femininity like pink garments, chinced waists and shiny earrings. We were intrigued by the way Martin Asbjørn ensinuated the feminine aspects of the boys, while simultaniously emitting a lot of edge from the looks. In this way, we felt that Martin Asbørn sucseeded in creating a new kind of cool-kid; a sexy way of being a delicate male.

It feels like the new generation of feminine, pretty-føkkboys have arrived, and they’ll be fancied by everyone. The liberating vision of Martin Asbjørn’s ‘Freedom’ collection excites us, and we felt this collection carried a statement of rebellion against the stereotypical masculinity. The blurred lines between manly and womanly are getting very real – and sexy føkkboys will be wearing pink all over town before we know it!

 

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn

CPHFW AW19 Martin Asbjørn


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