David Thulstrup for Collage The Shop

Understated luxury and geometric shapes are the main elements in David Thulstrup’s Collage the Shop design in Copenhagen’s Illum. Thulstrup went for a minimalist approach, with strong and clean lines and a monochrome color palette, to elevate the pieces that are displayed in the store. Collage the Shop carries a variety of brands with a very bold aesthetic, such as Alexander McQueen, Balenciaga, Gucci, and Valentino.

“I wanted to create an environment where they sit alongside each other and play off the differences” says Thulstrup, principal of Copenhagen-based Studio David Thulstrup.



Studio David Thulstrup was founded in 2009 and now consists of a team of people from different facets of design. For this project, Thulstrup paired modern simplicity with existing early 20th century characteristics within the space – like the original stucco ceiling that showcases the history of the Illum building itself.


“When I visited the space for the first time I could see the old ceiling. It had been destroyed in some places but I loved it because it shows you’re in a place that’s been there for decades. Along with the electrical conduits and ventilation pipes, it creates a beautiful contrast between old and new, fresh and timeworn,” he says.


Balancing different shapes and textures, the delicate vintage stucco next to the industrial roughness of the exposed pipes and the contrast between the cold metal cladding against the curves and softness of the dark blue fitting rooms, Thulstrup manages to create a space that works as a blank canvas for the product as well as being an architectural experience in itself.










Photography by Irina Boersma

Collage the shop is a part of Group 88, for more information about the shop visit collagetheshop.com

For more information about Studio David Thulstrup visit studiodavidthulstrup.com