At the beginning of December, TID watches came to Iceland and launched in the BEAUTIFUL HAF store in Reykjavík. And let me tell you, it is a match made in design heaven! Both entities care about the attention to detail and enjoy championing quality and craftsmanship. Now you would think that in this modern day, everyone would care about these things, but sadly this is not true, which is what makes companies like TID and HAF so refreshing and important.
In HAF’s open store space, products are allowed to breathe and speak for themselves, everything is arranged immaculately and into categories, making browsing and falling in love very easy. Marrying TID’s sleek looks with the already existing ethos in place at HAF was an easy decision for the two companies.
As well as selling other brand’s projects, HAF have their own design studio which produces pieces for the store and works on big client build such as the 66° North store in Keflavik airport and the stunning 111 Apartment in East Reykjavík. If you hadn’t already guessed it, their design studio makes the most ELEGANT pieces and spaces, and if my house was design designed by them, I would be one very happy woman!
‘We are very excited to be represented by HAF Store and to have a physical presence in Reykjavík. The attention to details and qualitative assortment from HAF Store is very much aligned with the TID brand.’
For the launch event at the store near Reykjavík’s main harbour, the concept of ‘Come As You Are’ was born – regardless of your style, TID welcomes you to show your personality, relating to the ability to mix and match the watches’ straps to suit your style and mood. Shot by Aldís Pálsdóttir, the shoot was a beautiful tribute to people’s personal style. The photos are a beautiful portrayal of people’s style and show off the diversity of TID’s product line, with a watch to suit everyone.
‘We here at HAF STORE are so happy to finally have TID Watches here in Iceland. We have followed the brand since it first was first launched in Stockholm and once we opened our store few months ago we knew TID would be a perfect fit to our collection. Our product selection is very selective and consist of classic design items along with out our own product line.’ – Hafsteinn Juliusson, Industrial and Interior Designer at HAF store
Stocking TID’s No.1, No.2 and No.3 watches in both 36mm and 40mm face sizes in a variety of colour and material combnations, means there is a watch to whet everyone’s appetite. HAF even had the famous No.1 Black Edition in stock for a brief period of time, but alas, it is now out of stock, and I have cried everyday since. Will I ever have this watch on my wrist? Only time will tell…
You can buy a selection of TID’s beautiful watches from HAF online and at their beautiful store on Geirsgata 7, 101.
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Tags: HAF Store, TID watches, watches
Sophia is a our Editor-in-Chief and Creative Director. She works as a freelance photographer and graphic designer, and is based in Reykjavík, Iceland.
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