Celebrating five years in the fashion industry, Finnish menswear line FRENN finally opened their flasgshipstore last week – a goal that’s been in mind from the very beginning.
Stepping up the game for Finland in Scandinavia’s fashion scene, FRENN provides its customer with sophisticated yet casual tailoring, reaching out to the need of active working men with a taste for fashion. The idea is that men wearing FRENNs relaxed tailoring easily could go directly from work to leisure without stressing about looks.
Online stores are a big thing of course, but what you really want as a customer, and as a guy (I’ve heard), is something more accessible; that it’s just easy to step in, try out some pieces, find the perfect fit, and you’re ready to go.
And that’s what FRENNs flagshipstore is; a sophisticated, modern take on the man cave, welcoming customers to stop by for a desent cup of espresso, have a chat, get personalized customer care and even made to measure service. Stopping by FRENNs Flagshipstore is like stepping in to a small local tailor anywhere in Europe where the owner knows its customers by heart, and will warmly welcome new ones. Furthermore the interesting part about the store itself is the Nordic concept and Scandinavian collaboration you’ll find in all the small details, from the interior to the shop in shop pieces – Finnish Kasperi bags, Kämmen gloves, and for the first time available in Finland – Norwegian Kaibosh sunglasses.
Keep your eyes on FRENN and especially their store as they will treat you with theme nights, made to measure service and a few more thrilling items that will be added to their selection – bet you’ll love it!
Fredrikinkatu 24, Helsinki
Images courtesy of FRENN.
Tags: fashion, finnish, Menswear, Nordic fashion, nordic news
Mira is a freelance makeup artist from the sunniest city in Finland, with arts and traveling close to heart. Now days based in Helsinki, she loves to meet up and collaborate with creative people.
Photographer: Linda Andersson Fashion Designer and Styling: Elin Holm Hair…
Inspired by the Scandinavian tradition of wild camping, GANNI are…
Photos by Christian Bang for Nordic Style Magazine Want to see…