COMMON Creates Beautiful Sofas with Leading Designers

Furniture blossoms when it’s given life and sometimes ‘life’ means standing, sleeping, or dancing on it. In the end it’s actually your life that enriches the furniture.

Common CEO, Uffe Jordan

After endless nights of prototyping, emailing, talking and sketching, COMMON was born. Working with some of the world’s biggest and brightest designers  including Bjark Ingels, David Thulstrup, Chris Halstrøm and Baum und Pferdgarten, COMMON aims to create seating that is high-end but affordable and with function and design at the forefront of every product.

hood common

Coming from the team behind the kitchen powerhouse that is Reform, they realised that people want good quality products that have a long shelf-life, that can be personalised to suit their house and their personality. COMMON have done this, providing stylish and simple designs that promise longevity, and sustainability. The company works with a series of factories that have high environmental ratings and specialise in particular fields of product manufacturing, ensuring every sofa is only built with the best materials and by the best hands and machinery.

 

We’re not collaborating because they make nice furniture, we chose them because they know how to make great skyscrapers, clothing, and things people live in or with daily.

mooner common

COMMON’s first designs come from David Thulstrup, Geckeler Michels and Chris L. Halstrøm. Three sofas that are very different in their designs, but similar in their function – seating that is functional and good-looking. The most important thing for the team behind the sofas and the designers that they work with is transparency. They believe that great design and great quality should be affordable and they only work with people that feel the same way. The products, look and feel is simple, but no less lust-worthy. It’s this no-fuss approach that makes me want to invest in COMMON; promoting a lifestyle and products that fit my ethos of the importance of good design and an having even better morals.

interlude common

Each design comes in a series of fabrics and finishes, allowing customers to pick something that suits them and their home’s needs. Michels’ beautiful armless sofa and accompanying pouf comes in beige, green, rose and grey, with the option of two or three seats, while Halstrøm’s is a little more utilitarian. The Interlude sofa come office bed can be manufactured in brushed stainless steel or black powder coated steel, and finished off with either grey or beige cushions. It is this level of attention to detail and choice that makes every sofa feel unique and perfect for wherever you want it sit.

 

We have simply not added all the fat you typically see in retail – we have no stores, no discounts, this typeface is ‘Arial’ and if you call us you will probably reach Uffe, the CEO.

 

You’ll want to have a seat, chat with the team and definitely take a sofa home, I can guarantee you that.

You can shop the Mooner, Interlude and Hood online, and also at their beautiful showroom in Copenhagen.