DesignMarch: ANGAN x SWIMSLOW

Icelanders love swimming pools. This is a fact. No matter how cold, windy or rainy the weather may be, and if you’ve ever been to Iceland or known an Icelander then you know this to be true, nothing stops us from enjoying a good soak in a hot tub or a lap around the local pool. This particular collaborative DesignMarch event was a celebration of this age-old Icelandic tradition.

Two Icelandic brands, Angan and Swimslow, came together to create a performance art experience that combined mindfulness and relaxation with bathing traditions.

Both brands strive to create sustainable and environmentally friendly products. Angan, founded by Íris Ósk Laxdal, uses local ingredients like mineral rich sea salt and wild herbs from Icelandic nature in their skincare products while swimwear brand Swimslow, founded by Erna Bergmann, focuses heavily on minimising waste during manufacturing by using recycled materials like thread made with discarded fishing nets found in the ocean.

The DesignMarch event was held in the soothing ambiance of Natura Spa’s indoor pool, where guests enjoyed an ‘experience ceremony’ while sipping cocktails under the therapeutic sounds of gong music.

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

DesignMarch-Angan-Swimslow

Photos by Íris Dögg Einarsdóttir

Model: Matthildur Matthíasdóttir @ Eskimo models

Makeup: Elísabet Guðmundsóttir

For more information about the brands visit www.swimslow.com and www.anganskincare.com

For more information about DesignMarch visit www.designmarch.is

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