Blå Konst by Acne

Blå Konst [Blue Art], Acne Studios new denim line, launches today! Their new concept goes back to the brands’ initial jeans-focus.

“I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward.” Creative Director Jonny Johansson says in a press release.

Blå Konst will include a permanent collection with three different styles; loose fit, straight and skinny. There will also be a seasonal collection under the label which will be released twice a year, where the contemporary inspiration for Jonny Johansson will set the frame.

The line will also include jeans jackets, shorts and skirts.

Acne Studios Blue Konst launches today Thursday, April 6 in all Acne Studios stores and on the Web.

Campaign images are photographed by Collier Schorr and styled by Max Pearmain.