Blå Konst [Blue Art], Acne Studios new denim line, launches today! Their new concept goes back to the brands’ initial jeans-focus.
“I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward.” Creative Director Jonny Johansson says in a press release.
Blå Konst will include a permanent collection with three different styles; loose fit, straight and skinny. There will also be a seasonal collection under the label which will be released twice a year, where the contemporary inspiration for Jonny Johansson will set the frame.
The line will also include jeans jackets, shorts and skirts.
Acne Studios Blue Konst launches today Thursday, April 6 in all Acne Studios stores and on the Web.
Campaign images are photographed by Collier Schorr and styled by Max Pearmain.
Tags: Acne Studios
Nordic Style Magazine's Fashion and Art Editor. Based in Stockholm and with a huge interest in online media.
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