Reykjavík Fashion Festival 2017 | MYRKA

It’s pitch black and a single light comes on. A mesmerising tune from a mysterious woman fills the space. The opening act of Reykjavík Fashion Festival is in perfect harmony with the first fashion brand on the runway, Myrka. Inspired by the Icelandic heritage, raw nature and mysticism, Myrka mirrors the culture in its design by using the depth of the Icelandic country.

Harpa Einarsdóttir, the main designer behind the high-end fashion brand Myrka aims to address the conscious consumer who wants to express their individuality and steer away from mainstream clothing. Characterized by femininity, mystery and a sharp design, Myrka’s fall/winter line is something from another world.

In the FW17/18 collection Myrka stays close to earth tones in colour with artistic patterns and a sharp yet feminine design, paying close attention to every detail. The impact of nature on the design is prominent. With the contrast of flowing light silk and velvet material to the heavier pieces of leather and fur it’s easy to imagine wind and gushing water against moss and stone on to the mysterious lava fields of Iceland.

Photos courtesty of Reykjavík Fashion Festival

Producer: Þorgeir F. Óðinsson
Art director: Ásgrímur Már Friðriksson
Sound director: Terrordisco
Runway Coach: Hafsteinn Thor Guðjónsson
Hair: Harpa Ómarsdóttir & Steinunn Ósk with label.m
Makeup: Sara D. Johansen & Sigurlaug D. Bjarnadóttir
with NYX Cosmetics & Reykjavík Makeup School
Models: Dóttir Management & Eskimo Models