It’s pitch black and a single light comes on. A mesmerising tune from a mysterious woman fills the space. The opening act of Reykjavík Fashion Festival is in perfect harmony with the first fashion brand on the runway, Myrka. Inspired by the Icelandic heritage, raw nature and mysticism, Myrka mirrors the culture in its design by using the depth of the Icelandic country.
Harpa Einarsdóttir, the main designer behind the high-end fashion brand Myrka aims to address the conscious consumer who wants to express their individuality and steer away from mainstream clothing. Characterized by femininity, mystery and a sharp design, Myrka’s fall/winter line is something from another world.
In the FW17/18 collection Myrka stays close to earth tones in colour with artistic patterns and a sharp yet feminine design, paying close attention to every detail. The impact of nature on the design is prominent. With the contrast of flowing light silk and velvet material to the heavier pieces of leather and fur it’s easy to imagine wind and gushing water against moss and stone on to the mysterious lava fields of Iceland.
Photos courtesty of Reykjavík Fashion Festival
Producer: Þorgeir F. Óðinsson
Art director: Ásgrímur Már Friðriksson
Sound director: Terrordisco
Runway Coach: Hafsteinn Thor Guðjónsson
Hair: Harpa Ómarsdóttir & Steinunn Ósk with label.m
Makeup: Sara D. Johansen & Sigurlaug D. Bjarnadóttir
with NYX Cosmetics & Reykjavík Makeup School
Models: Dóttir Management & Eskimo Models
Tags: FW17, MYRKA, Reykjavik Fashion Festival, RFF17
Elfa is a born and bred Icelander and a design, arts and music enthusiast who loves to write. Her mantra is “follow your instincts” and she aspires to live her life by gut intuition, or what feels like the right thing at any given time. Hence, she is a registered nurse with a master’s degree in marketing from Boston.
Here at Nordic Style Magazine she combines her two hobbies, writing and culture.
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