This magical night lucky viewers witnessed bewitching models showcasing Another Creation’s feminine yet edgy design while strutting along the beat of a lone drummer, creating a unique vibe. The opening show of the second night at Reykjavík Fashion Festival starts with a dazzling bang.
Designer Ýr Þrastardóttir draws inspiration from her five-month adventure in China for the FW 17/18 collection resulting in Another Creation’s most colourful line to date. Noticeable rich green, red and metallic pieces are predominant in high-end materials such as silk, fur, Italian cashmere and Icelandic leather, giving the collection a somewhat cohesive elegance while highlighting the beauty of quirky detailing and charismatic prints.
What makes Another Creation unique is the brand’s core value; Sustainability. The design has a clever twist as the gorgeous pieces can easily be transformed into a new design with little effort. On top of that, consumers have the option to customize the design by purchasing add-ons to suit their individual style. The thought behind this feature is to show how design can shed a positive light on the fashion industry and to raise awareness of waste.
We love that Another Creation offers individuals the chance to be fashionable while simultaneously being environmentally friendly, this is something that is close to our hearts here at Nordic Style Magazine.
Photos courtesy of Reykjavík Fashion Festival
Producer: Þorgeir F. Óðinsson
Art director: Ásgrímur Már Friðriksson
Sound director: Terrordisco
Runway Coach: Hafsteinn Thor Guðjónsson
Hair: Harpa Ómarsdóttir & Steinunn Ósk with label.m
Makeup: Sara D. Johansen & Sigurlaug D. Bjarnadóttir
with NYX Cosmetics & Reykjavík Makeup School
Models: Eskimo Models
Tags: Another Creation, Another Creation FW17, FW17, Reykjavik Fashion Festival, RFF17
Elfa is a born and bred Icelander and a design, arts and music enthusiast who loves to write. Her mantra is “follow your instincts” and she aspires to live her life by gut intuition, or what feels like the right thing at any given time. Hence, she is a registered nurse with a master’s degree in marketing from Boston.
Here at Nordic Style Magazine she combines her two hobbies, writing and culture.
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