Copenhagen Fashion Week – Day 2 – and the Uniforms For The Dedicated started their show with slowly, with an atmospheric tune. Juggling my sleep deprivation from the previous day with excitement to see something new and different, my micro sleep got interrupted by the first model coming out to the runaway. Or was it a unicorn?
I knew the show of the Uniforms For The Dedicated would be worth paying attention to – it is interesting not only for its garments, but also due to its holistic approach on reducing environmental impact of fashion. The brand’s efforts in tackling these issues are reflected in its cool multi-use pieces, such as their recent Rag Bag Concept – a shopping bag which can be easily turned into a parcel addressed to charities.
The moment first models hit the runaway my attention was caught by really timeless looks combined with a tasteful white and minimalistic decoration on the head, creating a perfect Scandi version of unicorn models and that was the moment they won me over. Seriously, how cool is that? Moreover, what seemed to be a slow paced examination of the new collection, turned halfway through into a dynamic show spiced up with a short dance solo by one of the models. Followed with dancy beats until the end of the show, I can only say – oh yeah, was I hooked.
Simplicity, clean cuts and subtle colours probably best define the brand’s SS17 collection. Through very minimal use of patterns, with neutral colours going from black and navy blue, through beiges and whites to vibrant green, this collection is extremely easy to wear and ready to build anyone’s wardrobe staples. And moreover, the fabrics used in this collection were entirely made of natural and biological fibers such as organic cotton, linen and bio polyester.
Adding just the right amount of oomph with the signature unicorn patch and painted white patterns, the Uniforms For The Dedicated showed us how a small, unobtrusive detail can change the whole look. More importantly, they succeeded in bringing the unicorn coolness up a whole level, and that is damn something. And from me it is a big YES!
Photos are the courtesy of Copenhagen Fashion Week 2016.
Tags: ss17, Uniforms for the Dedicated
Jana is a young student who moved to Odense to do her Master´s Degree. There she found her love for Denmark and Scandinavian fashion, design and lifestyle. Jana has lived in four countries and is a travel addict who loves visual art, fashion, writing and all the creative things. She hopes that in her future she will work in the creative field where she can pursue all of her passions. Her curiosity and energy brings her to live the new and see the unusual.
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