Asger Juel Larsen presented his new SS17 Collection ‘Burned Not Fried’ in Copenhagen this week and it had the right amount of testosterone and style to spice things up… I mean these are the times of Nyle DiMarco we are living in you know.
Menswear collections usually play second fiddle during fashion week, so it is always great to see what Asger Juel Larsen will bring to the table and steal the spotlight from the ladies for a second.
The collection is so dapper and chill that it wouldn’t be far-fetched to imagine these looks as illustrations for a Guide on How to be a cool Nordic Gent. The collection is complete with everything from jackets and trenches, to re-invented preppy sweaters to please even the most traditional gent.
The looks are strong and commercial enough that we can assure that they have something for everyone, the attitude is off the rocket and we wouldn’t have it any other way.
These are our favorite looks, what are yours?
Photos courtesy of Copenhagen Fashion Week 2016
Tags: asger juel larsen, ss17
Beto is a Freelance Fashion Photographer, Writer and Designer who works in Marketing for a Finnish Tech Startup. He was raised in Baja California, Mexico and lived all over North America before finally moving to Finland in 2009. He was held captive by Sauna, Nordic design and the Nordic lifestyle.
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