Summer is in full swing and everyone is in their summer cottages, but FRENN has reminded us that Winter is Coming and with that all the Spring/Summer collections. We got an amazing first look at their SS/17 collection “Contrasts” which will be available all over Europe next spring.
The collection is a warm embrace of the architectural lines of Helsinki and the cool blues of the Baltic. It is full of elegant (yet relaxed) outfits that can easily go from the office to that trendy coffee house or bar in the city. The main material is linen and other soft fabrics chosen to provide comfort and style.
This collection is a great example of how Nordic fashion not only values high quality design but also comfort and practicality. The Helsinki based brand is indeed creating a very Finnish Comfort Style that will for sure transcend to the rest of the Nordics.
Here are some of our favorite looks from the Contrasts collection, which one is yours?
Photos courtesy of FRENN
Tags: Frenn, Helsinki
Beto is a Freelance Fashion Photographer, Writer and Designer who works in Marketing for a Finnish Tech Startup. He was raised in Baja California, Mexico and lived all over North America before finally moving to Finland in 2009. He was held captive by Sauna, Nordic design and the Nordic lifestyle.
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