Like good wine, the Finnish brand FRENN just keeps getting better with time. This Autumn/Winter they bring a bold new collection inspired by the colors of Helsinki. The granite greys that cover the city mix well with the soft dark blue of the Baltic Sea, romanticism and style has arrived in Helsinki in the form of menswear.
The sophisticated pieces bring a little bit of dandy to the the city that often only embrace prints and more outlandish pieces. It’s smooth elegance will be a staple for the new class of young working men who appreciate fashion. The collection is a great mix of good materials and easygoing pieces that don’t sacrifice style.
The collection is inspired and sophisticated, Stockholm and Copenhagen may have dominion over casual tailoring in the Nordics but FRENN is ready to put Finland on the map.
Is FRENN the Finnish signature men’s brand we have been waiting for? We think it might be.
Check out some of our favorite looks from their new collection, which one is yours?
Photos courtesy of FRENN
Tags: Frenn, Helsinki
Beto is a Freelance Fashion Photographer, Writer and Designer who works in Marketing for a Finnish Tech Startup. He was raised in Baja California, Mexico and lived all over North America before finally moving to Finland in 2009. He was held captive by Sauna, Nordic design and the Nordic lifestyle.
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