Nordic News – week 15

Earth Day is just around the corner and it seems like there has been a lot of focus on sustainability in the world of Nordic News. H&M is launching a new recycling campaign, and a Danish brand has created a charity line for Save The Children. Get updated with our weekly Nordic News!

-In an effort to make the fashion industry more sustainable, H&M has launched a new initiative called World Recycle Week, which strives to reduce the amount of clothing ending up as waste. The initiative is from April 18th to April 28th, and M.I.A. has even teamed up with H&M to get the word out. Not only is she the face of the campaign, but they created an exclusive music video to highlight the importance of recycling and reusing clothes.

Caroline Brasch Nielsen and Josephine Skriver (two of Denmark’s top supermodels) are the stars of a new Spring campaign for the Danish brand Vero Moda.

-The Copenhagen-based shoe designer, Naked, is teaming up again with the internationally known brand Reebok. Together they have created a shoe called Club C. Daze which is a reinterpretation of the Classic Club C.

H&M Trend has a nice and feminine new clothing collection from H&M just in time for spring and summer. The collection’s color pallet includes creams, whites, purple, and shows some nice abstract art-deco floral prints. It will be sold in stores by the end of April.

-Remember when the iconic Danish brand Bruuns Bazaar filed for bankruptcy not too long ago? Well now it looks like they have another chance after just being bought by Hanssen Brand which has connections to Tiger of Sweden, By Malene Birger, and Peak Performance.

-The Danish brand PIESZAK has launched a new charity collection for Save the Children which will aim to help vulnerable children around the world. The Danish actress, Birgitte Hjort Sørensen will be the face of the campaign to help promote the brand’s charity collection.

-The festival season is in full swing with Coachella this week! Check out Danish model Josephine Skriver together with Taylor Hill.

Photo: hm.com