FWSthlm – Whyred Woman AW16


Whyred kicked off Fashion Week in Stockholm this morning to the rock classic ‘Loaded with Primal Scream’.

The Whyred Woman collection for AW16 pays homage to the UK indie guitar scene in the early 80’s and while the collection reflected a little bit more rock glam than punk the attitude present on the runway made up for it.

In a typical rock’n’roll fashion, the collection seemed at first glance to lack cohesion but similarly to good music influences from different periods could be pinpointed for a harmonious whole.

With the independent, emancipated woman in the forefront of all looks, Whyred also visited the current Nordic trend of the androgynous look; double-breasted coats and tweed suits; slim fit trousers and long dresses with intricate pleating and shimmering textures combining classic silhouettes with the punk-glam-rock of the 80’s.

The colour palette could best be described as one of twilight foliage; black; warm browns, beige and maroon; with forest green, bright and rusty orange, purple and royal blue to add dimensions to the tailoring of the garments.

whyred aw 16

whyred aw 16

whyred aw 16

whyred aw 16

whyred aw 16

whyred aw 16

whyred aw 16
Check out Whyred’s SS16 collection for some summer inspiration!

Images courtesy of Bon.se – See fashionweek.se for more photos and video from the runway!

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