A mysterious & incredibly fresh voice has emerged on the Icelandic Fashion scene now with his own label and menswear A/W’15 Collection under the name – ASI MAR. Asi Mar Friðriksson, challenges the conventional & classic menswear setup with playful prints & silhouettes. We wanted to find out more about this sudden spur of creativity launched into the Fall season, luckily we caught up with the designer to get his take on the A/W’15 Collection & future aspirations for ASI MAR.
Also check out: Orri Finn interview
Q1. Who is, Asi Mar Friðriksson, the man behind the brand ASI MAR?
Asi Mar is an illustrator and designer from Iceland. He just debuted his menswear collection in the fall of ´15. Though his main focus was on womenswear while studying, he felt the urge to design and create under the guidelines of menswear, it´s silhouette and classical tailoring, though blending together modern clean cut with a bit of chaos.
Also read: Interview with our new blogger!
Q3. What was the aspiration & inspiration to your debut menswear collection?
Recommended read: Kyrja – Icelandic fashion
Tags: ASI MAR, icelandic, Menswear
Editor & Coordinator studied in London while loving the multi-cultural fashion scene. Still armed with her love of live concerts and stylish things, she is now currently based in Copenhagen.
It’s safe to say that the Geysir F/W17 fashion show…
Lilou et Loïc is a British brand with Scandinavian sensibility,…
Olafur Eliasson is a Danish-Icelandic artist known for sculptures and…