STHLMFW – By the No S/S16

The dynamic Swedish design duo Astrid Olsen and Lee Cotter, formerly of the world-celebrated brand Fifth Avenue Shoe Repair, hit the stage with their new label, By the No with a high-powered SS16 collection!

The collection was presented with a dance performance in collaboration with choreographer Kenneth Kvarnström, with a piano on the set and clothes on hangers and shoes strewn around. The show was a refreshing step away from the usually static runway shows as it showed the garments in motion.

The second collection of By the No. bore many similarities to their former – and now bankrupt – brand, which we find to be a pretty bold move but are definitely happy to see one of our favourite brands continuing on with their legacy.

Black was the dominant colour, with white used to emphasise basic and key pieces, along with accents on the black clothing. The main focus was on comfort and mobility, loose fit garments made interesting with layering in both tailoring and styling of the outfits.

Stand-out pieces of the collection were the long blazers and bomber jackets, with blurred prints in white, grey and black.

Also read: Review of Minimarket S/S16


Also check out: Review of Ida Sjöstedt S/S16

by the no ss16

Recommended review: Björn Borg S/S16

by the no ss16
by the no ss16
by the no ss16

Images from official Stockholm Fashion Week webpage.

Photo By: Mathias Nordgren
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