FRENN Spring 2016

Finnish menswear, in general, may be lacking behind the prominence of Denmark and Sweden but the Finns do have a long design history and with the popularity of casual tailoring on the rise FRENN may just be in the right spot at the right time. FRENN originally grabbed our attention with their use of bright colours which was refreshing in a sea of monochrome looks, however for Spring/Summer 2016, the label looked to the laid-back nature of the Scandinavian archipelago and summer life in Helsinki. Naturally the collection has plenty of ocean references including various hues of blue to go with the bright whites and hints of orange to represent the midnight sun.

Also check out: Design District Helsinki

The lookbook gives off the carefree summer vibe, but the clothes are nothing but detail laden as the label introduced comfortable jackets, trench coats and trousers using a fine wool weave. Its all about effortless cool and comfort for Spring/Summer 2016 and if you have spent a long summer in a suit like I have you know the importance of fabrics and breathability which the team at FRENN get bringing together linen shirts, jackets and trousers, washed cotton jackets and organic cotton knits made just out of Helsinki for an expansive summer offering. Keeping to the brands ethos of sourcing premium ecologically sound fabrics a new option of shirting made from the ever comfortable bamboo has been added to the collection which we look forward to seeing next week in Copenhagen.

If you also find yourself in that part of town next week make sure to drop by the  CIFF Premium area B3-010 to check out the collection in person.

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Have a look at: FRENN AW15

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Also read: FRENN – A fresh approach to Nordic tailoring