DesignMarch has officially begun! Yesterday was the first official day of the festival, starting early with DesignTalks and continuing well into the late hours of the evening with an assortment of exciting events opening.
Downtown Reykjavík was filled with curious people looking to be pulled along the stimulating current of creativity, innovation and forward thinking.
We visited as many openings as we could possibly fit into one evening and met with the inspired minds behind the designs as well as the fascinated guests.
Here are some of our favorites…
“Opposite Type” is a collaborative exhibition by 5 Icelandic graphic designers, 1 Finnish writer, 1 Icelandic writer and an American illustrator and artist. Each artist interpreted the theme, “opposite types”, in their own way. Guests were invited to Mokka on Skólavörðustígur to enjoy coffee and waffles while admiring the pieces hanging on the wall.
“Stand up/Stand out” is the showing of designer Elísabet Karlsdóttir’s project which is supported by Eggert feldskeri (furrier) and is located in his shop on Skólavörðustígur.
The project was selected to participate in Remix 2015, an international fashion and fur design competition in Milan, held in collaboration with Vogue Talents.
It’s inspired by women taking control of their own style in the early 20th century and touches on some very important issues, such as material efficiency – the fur Elísabet uses for the project is from animals that are typically hunted and discarded purely to control the species population.
“Doppelganger” is an exhibition in the store 38 Þrep on Laugavegur of designers Guðrún Lárusdóttir and Ragna Fróða’s “Homeland collection” which is inspired by Iceland. The designers met in Berlin and co-created the eco-friendly line as an ode to old fashioned Icelandic craftsmanship and knitting patterns. The exhibit shows an aesthetic connection between the patterns in the garments and Icelandic landscape with aerial landscape photos taken by photographer Andre Ermolaev.
In Aftur on Laugavegur we examined the new jewellery collection by Kría, inspired by rebirth. Everything has the possibility of a new life, which designer Jóhanna Methusalemsdóttir shows by using recycled metals in her pieces – an assortment of delicate jewellery that appears to be made of repurposed animal bones.
Scintilla premiered their new line of posters in Gallería on Laugavegur. The company makes products for the home with a focus on graphics influenced by Icelandic landscape and Scandinavian design.
Gallería also hosts the unveiling of “Shizuka” – a new line of silk and cashmere scarves from Saga Kakala. The patterns of Shizuka were designed by Hjalti Karlsson, one of the owners of Karlsonwilker, New York.
On Hverfisgata we visited Sjáðu to see the new pieces from Har Eyewear – a collection of handmade wooden eyeglasses. It’s an impressive show of detailed craftsmanship as the design process, from idea to finished product, takes about 2 days for every piece – each made from 9 layers of veneers.
Paper Collective, a Danish graphic print company, has a pop-up exhibit in NORR11 which features posters by various artists. The posters are for sale and in accordance to Paper Collective’s policy, at least 10% of the proceeds will go to a charity of each artist’s choice. Paper Collective featured posters by a the Icelandic designer Siggi Odds which can be seen in the picture above.
66°north’s store in Bankastræti hosts the outcome of a collaboration with designer Þórunn Árnadóttir. It features patterns that reference the company’s background – making clothes for Icelandic fisherman working in harsh weather conditions at sea.
Staying with the fisherman theme – just a few steps away in Bankastræti, at Spakmannsspjarir – the exhibition “Möskvar“. This is a new light made from Icelandic herring nets designed by HAF in collaboration with experienced net makers, an interpretation of a classic crystal chandelier.
“Or Type” hosts a unique and slightly bizarre exhibit at Geysir on Skólavörðustígur. The Icelandic type foundry invites guests to a dialogue – about anything. It’ an event best explained by experiencing it first hand so we urge DesignMarch guests to go see for themselves.
The festival is far from over and tonight’s schedule is full of esciting events. We encourage everyone to join us in taking in the stimulating and inspiring atmosphere it has to offer – and we’ll of course be keeping you up to date on the festival highlights on instagram @nordicstylemag and on twitter: twitter.com/nordicstylemag
Photos by Ellen Inga
Tags: design, DesignMarch, Event
Hugrún is an art and design enthusiast from Iceland, with a deep appreciation for aesthetics that deviate from the conventional.
Being born and raised in the Reykjavík region, she draws inspiration from the city’s quirky small-town culture, and the diversity and individuality of its inhabitants.
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