Fashion Week in Sthlm S/S15 – Whyred

Why is it that Whyred season after season brings us the ultimate collections? What’s their secret? Well, we don’t have any answers but we are thrilled anyway – as long as the gorgeous designs keep on coming.

The S/S15 collection is inspired by German artist Kurt Scwitters and more specifically his work “Merz Pictures”. Which has been described as “psychological collages”. To interpret this the idea of layering and blocking different materials and colors is found throughout the collection.

“… the collection attracts the senses and not the mind; the colors, prints and materials create a non-rational harmony that is the essence of the collection.”

By the way, the three last outfits in the pictures below are to die for, don’t you think? The print, the shoes, the fabric – YUMMY.

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

Photos by Kristian Löveborg

Photo by Kristian Löveborg

Photo by Kristian Löveborg

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